The Apple Search Ads connector supports these report choices:
Campaign
Ad group
Ad
Keyword
Search term
Metrics
All reports contains the same metrics:
Clicks
Conversions (Installs from the Apple Search Ads UI)
Impressions
Local Spend
Taps
New downloads
Redownloads
Lat off installs
Lat on installs
Dimensions
All reports
Ad channel type
Campaign ID
Campaign Name
Supply sources
Time zone
Device class (optional)
Campaign & Ad group & Ad
Age range (optional)
Gender (optional)
Country or region (optional)
Country code (optional)
Admin area (optional)
Locality (optional)
Ad group, Keyword & Search term
Ad Group ID
Ad Group Name
Bid Amount¹
Ad
Ad Group ID
Ad ID
Ad Name
Creative ID
Creative Type
Product Page ID
Keyword & Search term
Keyword ID
Keyword Name
Match Type
Search term
Search term
Search term source
Notes
Bid amount will be the current bid amount for the ad group / keyword (depending on connected level) at the time of the download. Bid amount is metadata about your keyword or ad group and tells you how much you bid for the specific keyword or ad group but not what was paid. The use case we have seen is to view it together with keyword or ad group and metrics. At this time we download the last 60 days of data every day so they will all have the current Bid amount.