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What data can I get from TikTok?
What data can I get from TikTok?
Amanda Forsman avatar
Written by Amanda Forsman
Updated over a week ago

When connecting a TikTok data source you are able to choose between three different metric reports for auction ads: Basic, Reach and frequency or Audience. You can also connect a report for reservation ads. There are three different levels available to choose from: Campaign, Adgroup or Ad.

Auction Ad Dimensions

Dimensions available for Campaign, Adgroup and Ad

  • Campaign ID

  • Campaign name

  • Campaign objective

  • Campaign objective type

  • Campaign created time

  • Campaign budget mode

  • Campaign status

  • Data downloaded at

Dimensions available for Adgroup and Ad

  • Adgroup ID

  • Adgroup name

  • Adgroup optimization goal

  • Adgroup created time

  • Adgroup pacing

  • Adgroup placement

  • Adgroup placement type

  • Adgroup bid type

  • Adgroup interest

  • Adgroup status

  • Promotion type

Dimensions available for Ad

  • Ad ID

  • Ad name

  • Ad text

  • Adgroup profile image

  • Adgroup landing page URL

  • Ad call to action

  • Ad video ID

  • Ad created time

  • Ad image mode

  • Ad impression tracking URL

  • Ad status

Additional Dimensions

  • Country Code

  • Hour

Audience breakdowns

  • AC

  • Age

  • Age and Gender

  • Country

  • Gender

  • Language

  • Operating System

  • Province

  • DMA

  • Device

  • Behavior

  • Placement

Auction Ad Metrics

Metrics available in all metric reports

  • Total Cost
    ​

Metrics available in Audience and Basic metric reports

  • Adgroup Budget (only available for the Adgroup and Ad level)

  • Campaign budget

  • Click through rate (CTR destination)

  • Clicks (Destination)

  • Conversions

  • Conversion rate

  • Cost per action (CPA)

  • Cost per click (CPC destination)

  • Cost per mille (CPM)

  • Impressions

  • Real time conversions

  • Real time conversion rate

Video Play Metrics

  • 2-Second Video Views

  • 6-Second Video Views

  • Video Views

  • Video Views at 100%

  • Video Views at 25%

  • Video Views at 50%

  • Video Views at 75%

  • Video Average Watch Time Per Video View

  • Video Average Watch Time Per Person *

Engagement Metrics

  • Paid Likes

  • Paid Profile visits

  • Paid Followers

  • Paid Shares

  • Paid comments

  • Music Clicks

  • Instant Experience Average View Percentage *

  • Instant Experience Average View Time *

* Not available in Basic report with country and for Audience report only available when breakdown Placement is selected

Metrics available only in Basic metric report

Engagement Metrics

  • Clicks (All)

  • Paid Followers

  • Paid Shares

  • Paid comments

  • Music Clicks

  • Anchor Clicks

  • Duet Clicks

  • Stitch Clicks

Interactive Add-on metrics

  • Interactive Add-on Impressions

  • Interactive Add-on Destination Clicks

  • Interactive Add-on Activity Clicks

  • Interactive Add-on Option A Clicks

  • Interactive Add-on Option B Clicks

  • Countdown Sticker Recall Clicks

LIVE Metrics

  • LIVE Views

  • Effective LIVE Views

  • LIVE Product Clicks

Attribution Metrics

  • CTA Conversions

  • CTA Purchase

  • CTA Registration

  • CTA App Install

  • Cost per CTA conversion

  • Cost per CTA purchase

  • Cost per CTA registration

  • Cost per VTA conversion

  • Cost per VTA purchase

  • Cost per VTA registration

  • VTA Conversion

  • VTA Purchase

  • VTA Registration

  • VTA App Install

Page Event Metrics

  • Cost per add to cart

  • Cost per Complete Registration (Page Event)

  • Total Place an Order

  • Total Download

  • Total Subscribe (Page Event)

  • Total Complete Registration

  • Total Complete Payment

  • Total Complete Payment Value

  • Total Initiate Checkout

  • Total search (Page Event)

  • Total Place an Order Value

  • Total View Content (Page Event)

  • Total Add Payment Info (Page Event)

  • Total Add to Cart (Page Event)

  • Total Add to Wishlist (Page Event)

  • Total Contact

  • Total Click Button

  • Form

In-App Event Metrics

  • Add to Cart (In-App Event)

  • Install

  • Install cost

  • Cost per purchase

  • Purchases

  • Real-time App Installs

  • Total Achieve Level (In-App Event)

  • Total Add to Wishlist (In-App Event)

  • Total Complete Tutorial

  • Total Purchase (In-App Event)

  • Total Purchase Value (In-App Event)

  • Total Registration (In-App Event)

  • Total Subscribe (In-App Event)

  • Total View Content

  • Total Spend Credits (In-App Event)

  • Total Add Payment Info (In-App Event)

  • Total Search (In-App Event)

  • Total Checkout

  • Total Launch App

SKAN Metrics

  • Conversions (SKAN)

  • Total Achieve Level (SKAN)

  • Total Add to Wishlist (SKAN)

  • Total View Content (SKAN)

  • App Install (SKAN)

  • Total Checkout (SKAN)

  • Total Purchase (SKAN)

  • Total Registration (SKAN)

  • SKAN start trials

  • SKAN subscribes

  • Total Add to Cart (SKAN)

  • Total Add Payment Info (SKAN)

  • Total Complete Tutorial (SKAN)

  • Total Complete Tutorial Value (SKAN)

  • Total Unlock Achievement (SKAN)

  • Total Generate Lead (SKAN)

  • Total Login (SKAN)

  • Total Launch App (SKAN)

  • Total Join Group (SKAN)

  • Total Create Group (SKAN)

  • Result (SKAN)

Onsite Event Metrics

  • Total Form Submission (Onsite)

  • Total Purchase GMV

Metrics available in Reach and Frequency metric report

Available time windows: 1, 7, 14, 30, 60, 90, Month to Date and Lifetime

  • Frequency

  • Reach

  • Cost per 1000 reach

  • Real-time App Installs

  • App Install

  • Cost per App Install

  • Unique Purchase

  • Unique Registration

  • Unique Add to Cart

  • Unique Checkout

  • Unique View Content

  • Unique Day 1 Retention

  • Unique Add Payment Info

  • Unique Add to Wishlist

  • Unique Launch App

  • Unique Complete Tutorial

  • Unique Create Group

  • Unique Join Group

  • Unique Create Role

  • Unique Spend Credit

  • Unique Achieve Level

  • Unique Unlock Achievement

  • Unique Generate Lead

  • Unique In-App Ad Click

  • Unique In-App Ad Impression

  • Unique Loan Apply

  • Unique Loan Approval

  • Unique Loan Disbursal

  • Unique Login

  • Unique Rate

  • Unique Search

  • Unique Start Trial

  • Unique Subscribe

  • LIVE Unique Views

Reservation Ad Dimensions

Dimensions available for all levels

  • Campaign ID

  • Campaign Name

  • Data Downloaded At

Dimensions available for Adgroup

  • Adgroup ID

  • Adgroup Name

Dimensions available for Ad

  • Ad ID

  • Ad Name

Reservation Ad Metrics

Metrics available for all levels

  • 2-Second Video Views

  • 6-Second Video Views

  • Click Through Rate (CTR destination)

  • Clicks (Destination)

  • Conversion Rate

  • Cost per Action (CPA)

  • Cost per Click (CPC destination)

  • Cost per Mille (CPM)

  • Impressions

  • Real Time Conversion Rate

  • Video Average Watch Time Per Person

  • Video Average Watch Time Per Video View

  • Video Views

  • Video Views at 25%

  • Video Views at 50%

  • Video Views at 75%

  • Video Views at 100%

Metrics available for Campaign and Adgroup

  • Total cost

Metrics available for Adgroup

  • Clicks (All)

  • Paid Comments

  • Paid Likes

  • Paid Shares

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