Ad – The name of the banner set.

Ad ID – Unique identifier of an ad.

Ad set – Name of the ad set.

Ad set ID – Unique identifier of the ad set.

Advertiser

Advertiser ID

Attributed transaction – Only available in the Transaction report.

Campaign ID – Unique identifier of the campaign.

Campaign Name – The name of the Criteo campaign.

Category ID – Unique identifier of a category.
Available if selected when source was connected.

Category Name – The name of the category.
Available if selected when source was connected.

Cross-device transaction – Only available in the Transaction report.

Device

Event date – Only available in the Transaction report.

Event type – Only available in the Transaction report.

Hour – Available if selected when source was connected.

OS

Transaction ID – Only available in the Transaction report.

Transaction date – Only available in the Transaction report.

Advertiser All Value – The revenue generated by each product, considering margin (if provided in your product catalog).

Advertiser Value – The revenue generated by each product, considering margin (if provided in your product catalog).

Amount – Only available in the Transaction report.

App installs

Audience – Potential users who could be served an ad.

Clicks – Number of times that your Criteo ads have been clicked.

Conversion Rate (CVR) – Number of sales generated by users who clicked on your campaign’s ad, divided by the campaign’s number of clicks.

Cost – Cost.

Cost Per Visit – The amount of money spent per visit to your website or app.

Cost of Sale (COS) – The ratio between the total cost of the campaign and the sales amount that the campaign generated. COS provides a good indication of your campaign’s ROI.

Cost per Order (CPO) – Cost per order is the amount of money (cost) spent to generate Post-Click sales.

Exposed Users

Impressions – Number of times an ad is displayed on a publisher’s website.

Order Value – Criteo Order Value.

Order Value Post-View – The Criteo Post-View Order Value.

Order Value Post-View ND – Total revenue of your campaigns generated from Post-View sales non-deduplicated.

Order value All Devices Post-Click 1d

Order value All Devices Post-Click 30d Post-View 24h

Order value All Devices Post-Click 7d

Order value All Devices Post-View – Order value All Devices Post-View.

Order value Post-Click 1d

Order value Post-Click 30d Post-View 24h

Order value Post-Click 7d

Order value Post-Click same device – Order value Post-Click same device.

Post-install sales

Potential Displays – The number of display opportunities, or the number of bid requests received.

Qualified Visits – The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click.

Revenue Generated Client Attribution

Revenue Generated Client Attribution All Devices

Sales – Number of purchases made on your website by users who clicked a Criteo ad. Sales are tracked within 30 days after a user clicked the ad.

Sales All Devices Post-Click 1d

Sales All Devices Post-Click 30d Post-View 24h

Sales All Devices Post-Click 7d

Sales All Devices Post-View – Post-View sales across All Devices.

Sales Client Attribution

Sales Client Attribution All Devices

Sales Offline Post-Click 30d

Sales Offline Post-View 24h

Sales Post View (PV) – All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-View sales do not include sales from users who clicked an ad, which are counted as sales.

Sales Post View (PV) ND – Sales Post View Non-Deduplicated All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-View sales do not include sales from users who clicked an ad, which are counted as sales.

Sales Post-Click 1d

Sales Post-Click 30d Post-View 24h

Sales Post-Click 7d

Same-Device Sales – The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.

Untracked displays – The number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner).

Unviewed displays – The number of ads that have not been viewed. A display that doesn't meet the viewed displays' criteria is considered unviewed.

Viewable displays – The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.

Visits – The umber of users on the target website or app for which at least one event occurred within the hour following a click.