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What data can I get from The Trade Desk?
What data can I get from The Trade Desk?

Learn what data you can get in different reports from The Trade Desk

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Written by Funnel
Updated over a week ago

Due to limitations in the Trade Desk MyReport API, We can only fetch 100 days of historical data. 

Choosing a Report Category

When connecting a The Trade Desk source you can choose between three report categories: Custom Template, Reach and Frequency, and Standard Report.

Custom Template

The Custom Template Category enables customers to generate a personalized Custom Template-based report using a template created on The Trade Desk platform.

Key metrics and dimensions along with other relevant metrics/dimensions, can now be easily listed through this solution.

It's important to note that to utilize this report type, The customer needs to configure a Custom Template in the Trade Desk Platform. Only Template IDs with CSV format are supported.
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Reach and Frequency

The Reach and Frequency Category provides customers with insights into the effectiveness of their advertising campaigns. The report helps advertisers understand how many unique individuals their ads reached (reach) and how often those individuals were exposed to the ads (frequency).

Dimensions

  • Ad Group Name:
    The name of the Ad Group.

  • Advertiser Name:
    The name of the advertiser.

  • Campaign Name:
    The name of the campaign.

Metrics

  • Frequency Per Household

    Impressions for matched households divided by count of distinct households as defined by the Adbrain Household Graph

  • Frequency Per Person

    Impressions for matched persons divided by count of distinct persons as defined by the Adbrain Device Graph

  • Frequency Per Unique ID

    Impressions divided by the count of unique IDs (device IDs/TDIDs)

  • Impressions

    Number of impressions

  • Unique Households

    The number of distinct households that have been exposed to an advertisement

  • Unique IDs

    The individual identifiers associated with devices or users within digital advertising ecosystems.

  • Unique Persons

    The number of distinct individuals who have been exposed to an advertisement

Standard Report

When connecting with the Standard Report Category, a choice between nine different reports can be made. 

Dimensions included in all reports (except Advertiser ONLY reports)

  • Partner ID:
    The ID of the partner.

  • Advertiser ID:
    The ID of the advertiser.

  • Advertiser Name:
    The name of the advertiser.

  • Campaign ID:
    The ID of the campaign.

  • Campaign Name:
    The name of the campaign.

  • Ad Group ID:
    The ID of the Ad Group.

  • Ad Group Name:
    The name of the Ad Group.

Ad Group Performance Report

  • Frequency

  • Ad Format

  • Creative ID:
    The ID of the creative.

  • Creative:
    The actual advertisement hosted by TTD or by a third-party ad server.

  • Deal ID:
    The ID of the deal.

  • Ad Server Name

  • Ad Server Creative Placement ID:
    The ID of the Ad Server Creative Placement.

Advertiser ONLY Ad Group Performance Report

  • Advertiser ID:
    The ID of the advertiser.

  • Advertiser Name:
    The name of the advertiser.

  • Campaign ID:
    The ID of the campaign.

  • Campaign Name:
    The name of the campaign.

  • Ad Group ID:
    The ID of the Ad Group.

  • Ad Group Name:
    The name of the Ad Group.

  • Frequency

  • Ad Format

  • Creative ID:
    The ID of the creative.

  • Creative:
    The actual advertisement hosted by TTD or by a third-party ad server.

  • Deal ID:
    The ID of the deal.

  • Ad Server Name

  • Ad Server Creative Placement ID:
    The ID of the Ad Server Creative Placement.

Ad Group Recency Report

  • Audience ID:
    The ID of the audience.

  • Audience:
    An audience is a collection of included and excluded user data points to target users on an ad group.

  • Recency Group Start In Minutes

  • Recency Group End In Minutes

  • Recency Group

  • Deal ID:
    The ID of the deal.

Browser Report

  • Device type

  • Operating System

  • Operating System Family

  • Browser

  • Ad Format

  • Deal ID:
    The ID of the deal.

Data Element Report

NB: The dimensions below are not mutually exclusive, hence the metrics in this report are non-summable. 

  • First Party Data ID:
    The ID of the Advertiser that will use the First Party Data.

  • Third Party Data ID:
    The ID of the Advertiser that will use the Third Party Data.

  • Data Element Name:
    The name of the Data Element.

  • Third Party Data Brand:
    The available brands of the Third Party Data.

  • Third Party Data Brand ID:
    The ID of the Third Party Data.

Geo Report

  • Country

  • Region

  • Metro

  • City

  • Deal ID

Site List Report

  • Matched Site Strategy Line ID

  • Site Placement

  • Site/Category Bid Factor

  • Adjustment Line Name

  • Site

  • Category

  • Site Adjustment

  • Fold

  • Fold Bid Factor

  • Category ID

  • Matched Site List ID

  • Matched Site List Name

  • Deal ID

  • Supply Vendor

Site Report

  • Ad Format

  • Site

  • Supply Vendor

  • Supply Vendor Integer ID

  • Deal ID

  • App

Time Of Day Report

  • Report Hour UTC

  • User Hour Of Week

  • Deal ID

Metrics

All reports (except Advertiser ONLY reports) have the following metrics:

  • Bids

  • Bid Amount

  • Impressions

  • Clicks

  • TTD Total Cost

  • Partner Total Cost

  • Advertiser Total Cost

  • Video Event Creative View

  • Video Event Start

  • Video Event First Quarter

  • Video Event Midpoint

  • Video Event Third Quarter

  • Video Event Complete

  • Video Event Mute

  • Video Event Unmute

  • Video Event Pause

  • Video Event Resume

  • Video Event Fullscreen

  • Video Event Error

  • Video Event Skip

  • Video Event Engaged View

  • Video Event Rewind

  • Video Event Expand

  • Video Event Collapse

  • Video Event Accept Invitation

  • Video Event Close

  • Video Was Trackable (Creative Is Trackable)

  • Video Was Viewable (Creative Was Viewable)

The following metric is available in variants 01 through 05, e.g. 03 - Conversion Touch Revenue:

  • Conversion Touch Revenue

The following metrics are available in variants 01 through 25, e.g. 14 - Click Conversion or 07 - View Through Conversion Revenue:

  • Click Conversion

  • Click Conversion Revenue

  • Conversion Touch

  • View Through Conversion

  • View Through Conversion Revenue

Advertiser ONLY Ad Group Performance Report metrics

  • Bids

  • Bid Amount

  • Impressions

  • Clicks

  • Advertiser Total Cost

  • Audience Impressions

  • Video Event Creative View

  • Video Event Start

  • Video Event First Quarter

  • Video Event Midpoint

  • Video Event Third Quarter

  • Video Event Complete

  • Video Event Mute

  • Video Event Unmute

  • Video Event Pause

  • Video Event Resume

  • Video Event Fullscreen

  • Video Event Error

  • Video Event Skip

  • Video Event Engaged View

  • Video Event Rewind

  • Video Event Expand

  • Video Event Collapse

  • Video Event Accept Invitation

  • Video Event Close

  • Video Was Trackable (Creative Is Trackable)

  • Video Was Viewable (Creative Was Viewable)

The following metrics are available in variants 01 through 25, e.g. 03 - Conversion Touch Revenue, 14 - Click Conversion or 07 - View Through Conversion Revenue:

  • Conversion Touch Revenue

  • Click Conversion

  • Click Conversion Revenue

  • Conversion Touch

  • View Through Conversion

  • View Through Conversion Revenue

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