Due to limitations in the Trade Desk MyReport API, we have decided to limit the number of days of historical data that we download from the Trade Desk. By default, the connector will fetch historical data going back seven days. Querying the Trade Desk MyReports API for more data is likely to fail but we can make the attempt if you request it. 

Choosing a Report


When connecting a The Trade Desk source you can choose between eight different reports 

Dimensions included in all reports

  • Partner ID
  • Advertiser ID
  • Advertiser Name
  • Campaign ID
  • Campaign Name
  • Ad Group ID
  • Ad Group Name

Ad Group Performance Report

  • Frequency
  • Ad Format
  • Creative ID
  • Creative
  • Deal ID
  • Ad Server Name
  • Ad Server Creative Placement ID

Ad Group Recency Report

  • Audience ID
  • Audience
  • Recency Group Start In Minutes
  • Recency Group End In Minutes
  • Recency Group
  • Deal ID

Browser Report

  • Device type
  • Operating System
  • Operating System Family
  • Browser
  • Ad Format
  • Deal ID

Data Element Report

NOTE: The dimensions below are not mutually exclusive, hence the metrics in this report are non-summable. 

  • First Party Data ID
  • Third Party Data ID
  • Data Element Name
  • Third Party Data Brand
  • Third Party Data Brand ID

Geo Report

  • Country
  • Region
  • Metro
  • City
  • Deal ID

Site List Report

  • Matched Site Strategy Line ID
  • Site Placement
  • Site/Category Bid Factor
  • Adjustment Line Name
  • Site
  • Category
  • Site Adjustment
  • Fold
  • Fold Bid Factor
  • Category ID
  • Matched Site List ID
  • Matched Site List Name
  • Deal ID
  • Supply Vendor

Site Report

  • Ad Format
  • Site
  • Supply Vendor
  • Supply Vendor Integer ID
  • Deal ID
  • App

Time Of Day Report

  • Report Hour UTC
  • User Hour Of Week
  • Deal ID

Metrics

All the reports have the metrics

  • Bids
  • Bid Amount
  • Impressions
  • Clicks
  • 01 - Click Conversion
  • 02 - Click Conversion
  • 03 - Click Conversion
  • 04 - Click Conversion
  • 05 - Click Conversion
  • 06 - Click Conversion
  • 01 - View Through Conversion
  • 02 - View Through Conversion
  • 03 - View Through Conversion
  • 04 - View Through Conversion
  • 05 - View Through Conversion
  • 06 - View Through Conversion
  • 01 - Click Conversion Revenue
  • 02 - Click Conversion Revenue
  • 03 - Click Conversion Revenue
  • 04 - Click Conversion Revenue
  • 05 - Click Conversion Revenue
  • 06 - Click Conversion Revenue
  • 01 - View Through Conversion Revenue
  • 02 - View Through Conversion Revenue
  • 03 - View Through Conversion Revenue
  • 04 - View Through Conversion Revenue
  • 05 - View Through Conversion Revenue
  • 06 - View Through Conversion Revenue
  • TTD Total Cost
  • Partner Total Cost
  • Advertiser Total Cost
  • Video Event Creative View
  • Video Event Start
  • Video Event First Quarter
  • Video Event Midpoint
  • Video Event Third Quarter
  • Video Event Complete
  • Video Event Mute
  • Video Event Unmute
  • Video Event Pause
  • Video Event Resume
  • Video Event Fullscreen
  • Video Event Error
  • Video Event Skip
  • Video Event Engaged View
  • Video Event Rewind
  • Video Event Expand
  • Video Event Collapse
  • Video Event Accept Invitation
  • Video Event Close
  • 01 - Conversion Touch
  • 02 - Conversion Touch
  • 03 - Conversion Touch
  • 04 - Conversion Touch
  • 05 - Conversion Touch
  • 06 - Conversion Touch
  • 01 - Conversion Touch Revenue
  • 02 - Conversion Touch Revenue
  • 03 - Conversion Touch Revenue
  • 04 - Conversion Touch Revenue
  • 05 - Conversion Touch Revenue
  • 06 - Conversion Touch Revenue
  • 01 - Time Weighted Decay Conversion
  • 02 - Time Weighted Decay Conversion
  • 03 - Time Weighted Decay Conversion
  • 04 - Time Weighted Decay Conversion
  • 05 - Time Weighted Decay Conversion
  • 06 - Time Weighted Decay Conversion
  • 01 - Time Weighted Decay Conversion Revenue
  • 02 - Time Weighted Decay Conversion Revenue
  • 03 - Time Weighted Decay Conversion Revenue
  • 04 - Time Weighted Decay Conversion Revenue
  • 05 - Time Weighted Decay Conversion Revenue
  • 06 - Time Weighted Decay Conversion Revenue
  • Creative Is Trackable
  • Creative Was Viewable
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