There are a few options to consider when adding a Google Analytics source in Funnel. There are currently two "report types" to select from.

Standard reports

Standard sources lets you select from a number of dimensions, including UTM based dimensions, device dimensions, geographic and demographic dimensions.

Legacy reports

Legacy sources offer the same set of dimensions and metrics as earlier versions of Funnel's Google Analytics integration, with the possibility to add dimensions "Keyword" and "Content".

Standard reports: Available dimensions

Selected on connect, max 6 per source

Source
The source of referrals. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using Google Ads autotagging, the value is google.

Medium
The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).

Campaign
For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).

Keyword
For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).

Content
For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).

Landing Page
The first page in users' sessions, or the landing page.

Hostname
The hostname from which the tracking request was made.

Gender
Gender of users.

Age
Age bracket of users.

Hour
A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)

Country
Users' country, derived from their IP addresses or Geographical IDs.

Country ISO Code
Users' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.

Region
Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.

Metro
The Designated Market Area (DMA) from where traffic arrived.

City
Users' city, derived from their IP addresses or Geographical IDs.

Latitude
The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.

Longitude
The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.

Browser
The name of users' browsers, for example, Internet Explorer or Firefox.

Device Category
The type of device: desktop, tablet, or mobile.

Mobile Device Marketing Name
The marketing name used for the mobile device.

Mobile Device Branding
Mobile manufacturer or branded name.

Mobile Device Model
Mobile device model.

Mobile Device Info
The branding, model, and marketing name used to identify the mobile device.

Google Ads Creative ID
Google Ads (AdWords) API Ad ID

Google Ads Campaign ID
Google Ads (AdWords) API Campaign ID.

Google Ads: Ad Group
The name of the AdWords ad group.

Google Ads Customer ID
Customer's AdWords ID, corresponding to Google Ads (AdWords) API AccountInfo.customerId

Social Network
The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.

Default Channel Grouping
The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).

Standard reports: Available metrics

Unique Purchases
The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchased.

Quantity refunded
Number of product units refunded (Enhanced E-commerce)

Goal value
Total value from Google Analytics goal completions

New users
Number of new users

Product Revenue
The total revenue from purchased product items.

Session duration
Total duration (in seconds) of users' sessions

Bounces
The total number of single page (or single interaction hit) sessions for the property.

Shipping
Total cost of shipping

Tax
Total amount of tax

Quantity added to cart
Number of product units added to the shopping cart (Enhanced E-commerce)

Quantity checked out
Number of product units included in check out (Enhanced E-commerce)

Transactions
Number of Google Analytics ecommerce transactions

Refunds
Number of refunds that have been issued (Enhanced E-commerce)

Goal completions
Total number of Google Analytics goal completions

Sessions
Number of Google Analytics sessions

Transaction revenue
Total revenue from Transactions

Quantity
Total number of items purchased.

Quantity removed from cart
Number of product units removed from cart (Enhanced E-commerce)

Pageviews
Google Analytics Pageviews

Goal Completions (per Goal)
Number of Google Analytics goal completions in your view

Goal Value (per Goal)
Total value of Goal completions in view

Legacy report: Available dimensions

Selected on connect

Campaign
For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).

Medium
The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).

Keyword
For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).

Source
The source of referrals. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using Google Ads autotagging, the value is google.

Content
For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).

Legacy report: Available metrics

Unique Purchases
The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchased.

Quantity refunded
Number of product units refunded (Enhanced E-commerce)

Goal value
Total value from Google Analytics goal completions

New users
Number of new users

Product Revenue
The total revenue from purchased product items.

Session duration
Total duration (in seconds) of users' sessions

Bounces
The total number of single page (or single interaction hit) sessions for the property.

Shipping
Total cost of shipping

Tax
Total amount of tax

Quantity added to cart
Number of product units added to the shopping cart (Enhanced E-commerce)

Quantity checked out
Number of product units included in check out (Enhanced E-commerce)

Transactions
Number of Google Analytics ecommerce transactions

Refunds
Number of refunds that have been issued (Enhanced E-commerce)

Goal completions
Total number of Google Analytics goal completions

Sessions
Number of Google Analytics sessions

Transaction revenue
Total revenue from Transactions

Quantity
Total number of items purchased.

Quantity removed from cart
Number of product units removed from cart (Enhanced E-commerce)

Pageviews
Google Analytics Pageviews

Goal Completions (per Goal)
Number of Google Analytics goal completions in your view

Goal Value (per Goal)
Total value of Goal completions in view


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