Shared between all reports

Dimensions

  • Agency ID
  • Agency Name
  • Campaign ID
  • Campaign Name
  • Strategy Name
  • Strategy Type

Metrics

  • Clicks
  • Impressions
  • Media Cost
  • Total Ad Cost
  • Total Spend
  • Total Conversions
  • ┬áPost View Conversions
  • Post Click Conversions
  • Video Close
  • Video Complete
  • Video Expand
  • Video First Quartile
  • Video Fullscreen
  • Video Midpoint
  • Video Mute
  • Video Pause
  • Video Resume
  • Video Rewind
  • Video Skip
  • Video Start
  • Video Third Quartile
  • Video Unmute

Performance Report

Dimensions

  • Creative Name
  • Creative Size

Metrics

  • Adserving Cost
  • Adverification Cost
  • Billed Spend
  • Client Exchange Cost
  • Contextual Cost
  • MM Data Cost
  • Dynamic Creative Cost
  • Managed Service Fee
  • Margin
  • Optimization Fee
  • Platform Access Fee
  • Pmp No Opto Fee
  • Pmp Opto Fee
  • Post Click Revenue
  • Post View Conversions Raw
  • Post View Revenue
  • Post View Revenue Raw
  • Privacy Compliance Cost
  • Revenue
  • MM Total Fee
  • Total Revenue
  • UDI Data Cost

Geo Report

Dimensions

  • Country Name
  • Country Code
  • Region Name
  • Region ID
  • Metro Name

Site Transparency Report

Dimensions

  • Site Domain

Metrics

  • Post Click Revenue
  • Post View Revenue
  • Total Revenue
  • Post View Conversions Raw

Device Technology Report

Dimensions

  • Browser
  • Browser Version
  • Device Make
  • Device Model
  • Device Type
  • Operating System

Note: for the Geo, Device Technology and Site Transparency Report we can only fetch 3 months of historical data.

Did this answer your question?