Sizmek DSP also known as Rocketfuel DSP offer quite a variety of dimensions and metrics.

Dimensions

  • [Dimension] Advertisement ID
  • [Dimension] Advertisement Name
  • [Dimension] Browser
  • [Dimension] Campaign ID
  • [Dimension] Campaign Name
  • [Dimension] Device
  • [Dimension] Line Item ID
  • [Dimension] Line Item Name
  • [Dimension] Operating System
  • [Dimension] Placement
  • [Dimension] Tactic Name

Metrics

  • [Metric] Aov
  • [Metric] Average Video Completion Rate
  • [Metric] Clicks
  • [Metric] Client Revenue
  • [Metric] Conversions
  • [Metric] Effective CTR
  • [Metric] Impression Day Conversion Rate
  • [Metric] Impression Day Conversions
  • [Metric] Impression Day Conversions Per Click
  • [Metric] Impression Day Performance
  • [Metric] Impression Day RF Aov
  • [Metric] Impression Day RF Click Conversions
  • [Metric] Impression Day RF Client Revenue
  • [Metric] Impression Day RF Conversion Rate
  • [Metric] Impression Day RF Conversions Per Click
  • [Metric] Impression Day RF Conversions Per Click
  • [Metric] Impression Day RF View Conversions
  • [Metric] Impression Day Rf Conversions
  • [Metric] Impression Day Value
  • [Metric] Impressions
  • [Metric] Negative Response Rate
  • [Metric] Negative Responses
  • [Metric] Paid Impressions
  • [Metric] Positive Response Rate
  • [Metric] Positive Responses
  • [Metric] Publisher Impressions
  • [Metric] RF Click Conversion Rate
  • [Metric] RF Click Conversions
  • [Metric] RF Clicks
  • [Metric] RF Client Revenue
  • [Metric] RF Conversion Attribution %
  • [Metric] RF Conversion Rate
  • [Metric] RF Conversions
  • [Metric] RF Impression Attribution %
  • [Metric] RF Impressions
  • [Metric] RF Pub-RF Imp Drop %
  • [Metric] RF RF-adv Clicks Att %
  • [Metric] RF RF-adv Imp Drop %
  • [Metric] RF View Conversion Rate
  • [Metric] Response Rate
  • [Metric] Spend
  • [Metric] Survey Impressions
  • [Metric] Total Responses
  • [Metric] Value
  • [Metric] Video CTR
  • [Metric] Video Clicks
  • [Metric] Video Completion Rate
  • [Metric] Video Completion Rate
  • [Metric] Video Completions
  • [Metric] Video First Quartile Reached
  • [Metric] Video Midpoint Reached
  • [Metric] Video Starts
  • [Metric] Video Third Quartile Reached
  • [Metric] Video Views
  • [Metric] View Conversions

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