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What data can I get from Yahoo Native Ad Platform?
What data can I get from Yahoo Native Ad Platform?

Learn about the different metrics and dimensions we can fetch from Yahoo Native Ad Platform.

Nina Holtz avatar
Written by Nina Holtz
Updated over a week ago

Note: This connector only supports Native ad data, and not DSP data, as can be seen here: https://developer.yahooinc.com. Read more on the DSP connector here.

The Yahoo connector has support for four different reports:

  1. Performance Campaign

  2. Performance Ad Group

  3. Performance Ad

  4. Conversion Rules

  5. User

Common metrics and dimensions

These metrics and dimensions are available for all report types.

Dimensions:

Advertiser Currency

Advertiser ID

Advertiser Name

Advertiser Timezone

Campaign ID

Campaign Name

Day

Metrics:

Conversions

Performance reports

Performance Campaign

These metrics are included in the Performance campaign report, they are also included in the other performance reports.

Dimensions:

Budget Type

Campaign Bid Strategy

Campaign Objective

Campaign Status

Campaign Tracking URL

Device Type

Metrics:

Ad Extn Clicks

Ad Extn Conversions

Ad Extn Impressions

Ad Extn Spend

Click Outs

Clicks

Forwards

Impressions

Opens

Post Click Conversions

Post Impression Conversions

Saves

Spend

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Performance Ad Group

In addition to the metrics and dimensions in the Performance Campaign the Performance Ad Group also includes the following dimensions

Dimensions:

Ad Group ID

Ad Group Name

Ad Group Status

Ad Group Tracking URL

Performance Ad

In addition to the metrics and dimensions in the Performance Ad Group the Performance Ad also includes the following dimensions

Dimensions:

Ad Description

Ad Display URL

Ad Final URL

Ad ID

Ad Image URL

Ad Landing URL

Ad Mobile Final URL

Ad Sponsored By

Ad Title 2

Ad Title

Ad Tracking URL

Conversion rule report

Apart from the common metrics above the conversion rule report also includes the following metrics and dimensions.

Dimensions:

Ad Group ID

Ad Group Name

Category Name

Conversion Device

Landing Page Type

Price Type

Rule ID

Rule Name

Source Name

Metrics:

Conversion Value

Post Click Conversion Value

Post Click Conversions

Post View Conversion Value

Post View Conversions

User report

Dimensions:

Ad Group ID

Ad Group Name

Age

Audience ID

Audience name

Country

Device Type

Gender

State

Metrics:

Ad Extn Clicks

Ad Extn Conversions

Ad Extn Impressions

Ad Extn Spend

Click Outs

Clicks

Impressions

Post Click Conversions

Post Impression Conversions

Spend

Video 100% Complete

Video 25% Complete

Video 50% Complete

Video 75% Complete

Video after 30 seconds view

Video Closed

Video Skipped

Video Starts

Video Views

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