Note: This connector only supports Native ad data, and not DSP data, as can be seen here: https://developer.yahooinc.com. Read more on the DSP connector here.
The Yahoo connector has support for four different reports:
Performance Campaign
Performance Ad Group
Performance Ad
Conversion Rules
User
Common metrics and dimensions
These metrics and dimensions are available for all report types.
Dimensions:
Advertiser Currency
Advertiser ID
Advertiser Name
Advertiser Timezone
Campaign ID
Campaign Name
Day
Metrics:
Conversions
Performance reports
Performance Campaign
These metrics are included in the Performance campaign report, they are also included in the other performance reports.
Dimensions:
Budget Type
Campaign Bid Strategy
Campaign Objective
Campaign Status
Campaign Tracking URL
Device Type
Metrics:
Ad Extn Clicks
Ad Extn Conversions
Ad Extn Impressions
Ad Extn Spend
Click Outs
Clicks
Forwards
Impressions
Opens
Post Click Conversions
Post Impression Conversions
Saves
Spend
Video 100% Complete
Video 25% Complete
Video 50% Complete
Video 75% Complete
Video after 30 seconds view
Video Closed
Video Skipped
Video Starts
Video Views
Performance Ad Group
In addition to the metrics and dimensions in the Performance Campaign the Performance Ad Group also includes the following dimensions
Dimensions:
Ad Group ID
Ad Group Name
Ad Group Status
Ad Group Tracking URL
Performance Ad
In addition to the metrics and dimensions in the Performance Ad Group the Performance Ad also includes the following dimensions
Dimensions:
Ad Description
Ad Display URL
Ad Final URL
Ad ID
Ad Image URL
Ad Landing URL
Ad Mobile Final URL
Ad Sponsored By
Ad Title 2
Ad Title
Ad Tracking URL
Conversion rule report
Apart from the common metrics above the conversion rule report also includes the following metrics and dimensions.
Dimensions:
Ad Group ID
Ad Group Name
Category Name
Conversion Device
Landing Page Type
Price Type
Rule ID
Rule Name
Source Name
Metrics:
Conversion Value
Post Click Conversion Value
Post Click Conversions
Post View Conversion Value
Post View Conversions
User report
Dimensions:
Ad Group ID
Ad Group Name
Age
Audience ID
Audience name
Country
Device Type
Gender
State
Metrics:
Ad Extn Clicks
Ad Extn Conversions
Ad Extn Impressions
Ad Extn Spend
Click Outs
Clicks
Impressions
Post Click Conversions
Post Impression Conversions
Spend
Video 100% Complete
Video 25% Complete
Video 50% Complete
Video 75% Complete
Video after 30 seconds view
Video Closed
Video Skipped
Video Starts
Video Views