The Data Studio Connector makes it easy for you to access all your Funnel data directly from Google Data Studio. Data from all the ad accounts and Google Analytics views that you have connected to Funnel is available, and it is combined together using the same Dimensions that you have already set up in your Funnel Account.

To get access to the DataStudio connector your Funnel account needs to be enabled for DataStudio access. Please contact your Account Executive or if you don't have access.

How to add the Funnel Connector to DataStudio

To add the Funnel Connector go to Data Studio and create a new datasource
If you don't see the Funnel connector in the list of connectors on the left side use the "Explore Connectors" button to add it to your Data Studio configuration.


You can try out the connector with Funnel demo data without any configuration at all.
To access your own data, enter your Funnel Account id and API token. 

Account id & API token
You can find the Account id and the API token in the Google Data Studio section in your Funnel account. 

If you don't see an Google Data Studio section in your Configuration menu, hit the support button on this page, or email 

Set up Metrics in Data Studio

Once you are connected, Data Studio will show you a list of all the fields available from your Funnel Account. This includes your Dimensions and Metrics. 

If you find some of the metric names a little long and detailed, you can click on them to edit the name.

Though custom metrics/fields created in Funnel are available in Data Studio, you can also use the "+" symbol at the top of the list to create a new field in Data Studio directly. Here's an example of how you can calculate CPC:

Visualize your data

When you have reviewed the fields, hit "create report" and start adding widgets. As your Funnel Account may have a lot of fields, make sure to use the search feature of the "Metric Picker" to find the data you need.


If you would like some inspiration for your Data Studio visualizations we are happy to help. A starting point may be the Funnel Sample Report and we will be adding more examples over the coming weeks.

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