Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
It is possible to filter your performance report in the dashboard in new and returning customer types based on your CRM data.
How do I get this feature enabled
In short: we need the information on what conversion ids are from returning customers.
Option 1: Using the Data Exchange
This way the customer can deliver backend data to our S3 infrastructure. The delivered files must follow these guidelines:
Files must be delivered to the path:
s3://adtriba-import-{account-id}/dwh/customer_types/Valid formats are parquet, csv, or json
Data must be ready before 1:00 am.
The delivered information can be lagging the tracking for a maximum period of 72 hours. This means it's ok to deliver today the customer type of a conversion from three days ago.
The schema of the file is:
Column name | Notes |
conversion_id |
|
customer_type | Optional column. If the conversion id is not in the file it's assumed to be "new" |
project_name | Either this column is provided or the next two |
brand | Optional if project_name is set |
country | Optional if project_name is set |