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What data can I get from Search Ads 360 (old connector)?
What data can I get from Search Ads 360 (old connector)?

Describes the reports and segments available

Niclas Bångman avatar
Written by Niclas Bångman
Updated today


Overview

Aggregatable vs Non-Aggregatable Metrics

When connecting Search Ads 360 (old connector), you can select Regular or Non-Aggregatable metrics. Non-Aggregatable are metrics that can not be summed over days and/or dimensions thus they will be imported as metrics that represents non-summable rows, read more here:
What are non aggregatable metrics?

The non-aggregatable report also doesn't include saved columns (which the regular report does).

Reports

  • Keyword

  • Ad

  • Ad Group

  • Campaign

  • Campaign Target

  • Ad Group Target

  • Conversion

The Report field dictates the granularity of your report. Totals can sometimes differ between different levels, the same can be true if you segment by Device or not. So if you select the keyword level you would have to compare it to the keyword tab in the SA360 UI.


Campaign Target and Ad Group Target reports will only show values for Campaigns / Ad groups with targets, the total values for the metrics might therefore not match up with the totals of any of the other reports.

Historical Data

Two year of historical data will be downloaded when you connect a new source, which is the maximum allowed by SA360's API. For the dimension effective bid strategy it will show the value that was when we downloaded data for the day.

Saved columns

When connecting a SA360 source you can either configure it to fetch the saved columns you want or fetch all of your saved columns.

To select the columns you want to import into Funnel simply select the fields available in the field named Select which saved columns you want to include. If you have selected more than one source you'll need to toggle the Configure sources individually.

To fetch all metrics simply leave the Saved columns selection blank. Please note that by doing so you will only get saved columns with the data types number, integer and monetary, no dimensions will be included.


Regular Metrics

Metrics we always download are:

  • Actions

  • Revenue

  • Transactions

If you haven't select any floodlight dimension as additional segments you will also get:

  • AdWords Conversion Value

  • AdWords Conversions

  • AdWords VT Conversions

  • Average position

  • Clicks

  • Cost

  • Impressions

  • Visits

Conversion report specific metrics

  • Conversion quantity

  • Conversion revenue

Non-Aggregatable Metrics

  • Search Impression Share
    It's shown as a dimension and has the value "< 10%" or "0.1" to "1.0".

  • Search Impression Share Budget Lost (shown as a dimension)
    It's shown as a dimension and has the value "> 90%" or "0.0" to "0.9".

  • Search Impression Share Rank Lost (shown as a dimension)
    It's shown as a dimension and has the value "> 90%" or "0.0" to "0.9".

Default dimensions

These dimensions will always be populated.

  • Engine Account

  • Engine Account ID

  • Advertiser

  • Advertiser ID

  • Agency

  • Agency ID

  • Engine

Additional Dimensions:

Additional Dimensions selectable with all reports:

  • Device

Floodlight specific dimensions

These dimensions are selectable as additional segmentations when connecting the data source. If you select any of these segments you will only get the metrics: Actions, Revenue and Transactions. The totals of these metrics will be the same whether segmented by any floodlight dimension or not. The Floodlight conversions can also be downloaded from the Campaign Manager 360 integration.

  • Floodlight Activity

  • Floodlight Activity ID

  • Floodlight Activity Tag

  • Floodlight Group

  • Floodlight Group ID

Additional Dimensions selectable with ad report:

  • Ad Labels

  • Effective labels

  • Ad Headline 2

  • Ad Headline 3

  • Ad description 2

Additional Dimensions selectable with campaign report:

  • Campaign Engine ID

  • Effective labels

Additional Dimensions selectable with ad group report:

  • Ad Group Engine ID

  • Effective labels

  • Ad Group Status

Additional Segments selectable with keyword report:

  • Ad

  • Ad ID

  • Ad Headline

  • Ad Headline 2

  • Ad Headline 3

  • Ad Description 2

  • Ad Type

  • Ad Landing Page

  • Ad Display Url

  • Ad Promotion Line

  • Ad Description

  • Keyword Engine ID

  • Effective labels

Campaign specific dimensions

  • Campaign

  • Campaign ID

  • Country Targets

  • Campaign Labels

  • Effective Bid Strategy

  • Effective Bid Strategy ID

Ad Group specific dimensions

  • Campaign

  • Campaign ID

  • Ad Group

  • Ad Group ID

  • Ad Group Type

  • Ad Group Labels

  • Country Targets

  • Effective Bid Strategy

  • Effective Bid Strategy ID

Keyword specific dimensions

  • Campaign

  • Campaign ID

  • Ad Group

  • Ad Group ID

  • Keyword Match Type

  • Keyword Text

  • Keyword ID

  • Effective Bid Strategy

  • Effective Bid Strategy ID

Ad specific dimensions

  • Campaign

  • Campaign ID

  • Ad Group

  • Ad Group ID

  • Ad

  • Ad ID

  • Ad Headline

  • Ad Type

  • Ad Landing Page

  • Ad Display Url

  • Ad Promotion Line

  • Ad Description

Campaign Target specific dimensions

  • Location Target

  • Campaign Target ID

Ad Group Target specific dimensions

  • Location Target

  • Dynamic Search Ads Target Conditions

  • Age Target Range

  • Gender Target Type

  • Ad Group Target ID

Conversion specific dimensions

  • Product ID

  • Product country

  • Product store ID

  • Product channel

  • Conversion ID

  • Conversion type

  • Conversion attribution type

  • Floodlight event request string

  • Keyword ID

  • Keyword text

  • Conversion visit external click ID

  • Advertiser conversion ID

  • Floodlight order ID

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