Pinterest – metric name changes on 7th of April 2020

New, deprecated and renamed metrics

To better reflect Pinterests current naming of its ads performance metrics, we're preparing an update of the Pinterest metric names in Funnel. At the same time, a few metrics that are no longer supported by Pinterest will be marked as deprecated.
Another group of fields have been added.

Added

• "Value (App install)"

• "Click-through conversions (App install)""Unknown tablet action -> mobile conversion"

• "Value (Unknown)"

• "App install mobile action -> tablet conversion"

• "Unknown desktop action -> desktop conversion"

• "Unknown mobile action -> mobile conversion"

• "App install tablet action -> tablet conversion"

• "Engagement value (App install)"

• "Click-through value (Unknown)"

• "App install mobile action -> mobile conversion"

• "Conversion quantity from unknown - engagements"

• "Unknown mobile action -> desktop conversion"

• "App install desktop action -> tablet conversion"

• "App install tablet action -> mobile conversion"

• "Paid engagements"

• "Click-through value (App install)"

• "Click-through conversions (Unknown)"

• "Earned engagements"

• "View-through conversions (App install)"

• "View-through value (App install)"

• "View-through value (Unknown)"

• "Engagement conversions (App install)"

• "Engagement conversions (Unknown)"

• "Conversion quantity from unknown - views"

• "Engagement value (Unknown)"

• "App install desktop action -> mobile conversion"

• "App install mobile action -> desktop conversion"

• "Conversions (App install)"

• "Unknown tablet action -> desktop conversion"

• "Unknown mobile action -> tablet conversion"

• "View-through conversions (Unknown)"

• "Unknown desktop action -> mobile conversion"

• "Unknown tablet action -> tablet conversion"

• "Unknown desktop action -> tablet conversion"

• "Conversions (Unknown)"

• "App install tablet action -> desktop conversion"

• "App install desktop action -> desktop conversion"

• "Earned video starts"

• "Paid video starts"

• "Conversion quantity from unknown - clicks"

Deprecated metrics

• "Installs from earned clicks"

• "Installs from paid closeups & saves"

• "Installs from paid clicks"

• "Installs resulting from views on Earned promotions"

• "Installs from earned activity"

• "Installs resulting from Earned Close Ups & Saves"

• "Installs from views on paid promotion"

• "Sum of installs from paid activity"

Metrics getting new names

• "Website Custom Event Value - Engagements" => "Engagement value (Custom)"

• "Downstream 2 Second 50% Viewability Video Views" => "Earned video views"

• "Downstream Video Watches At 100%" => "Earned video watched at 100%"

• "Repins" => "Paid saves"

• "Conversion Quantity From Checkout - Views" => "View-through order quantity (Checkout)"

• "Total clicks" => "Paid link clicks"

• "Total Value From Website Watch Video Clicks" => "Click-through value (Watch video)"

• "Downstream Video Watches At 25%" => "Earned video watched at 25%"

• "Total Value From Search Clicks" => "Click-through value (Website search)"

• "Total Website Add To Cart Engagements" => "Engagement conversions (Add to cart)"

• "Website Checkout Value - Views" => "View-through order value (Checkout)"

• "Website Signup - Clicks" => "Click-through conversions (Signup)"

• "Website Signup Value - Views" => "View-through value (Signup)"

• "Website Signup Value - Engagements" => "Engagement value (Signup)"

• "Total Website Search Clicks" => "Click-through conversions (Website search)"

• "Total Website View Category Clicks" => "Click-through conversions (Category view)"

• "Website View Category Value" => "Value (Category view)"

• "Website Signup Value - Clicks" => "Click-through value (Signup)"

• "Website Checkout Value - Clicks" => "Click-through order value (Checkout)"

• "Conversion Quantity From Checkout" => "Order quantity (Checkout)"

• "Website Custom - Engagements" => "Engagement conversions (Custom)"

• "Total Website Watch Video Views" => "View-through conversions (Watch video)"

• "Website Checkout" => "Conversions (Checkout)"

• "Total Website View Category Engagements" => "Engagement conversions (Category view)"

• "Website Signup - Views" => "View-through conversions (Signup)"

• "Website Search" => "Conversions (Website search)"

• "Website Custom Event Value - Clicks" => "Click-through value (Custom)"

• "Downstream Closeups" => "Earned closeups"

• "Total Video Watches at 95%" => "Paid video watched at 95%"

• "Total Value From Website View Category Engagements" => "Engagement value (Category view)"

• "Total Website Add To Cart Views" => "View-through conversions (Add to cart)"

• "Website Signup" => "Conversions (Signup)"

• "Total Value From Website Add To Cart Views" => "View-through value (Add to cart)"

• "Website Checkout Views" => "View-through conversions (Checkout)"

• "Downstream Video Watches At 95%" => "Earned video watched at 95%"

• "Total Video Watches at 25%" => "Paid video watched at 25%"

• "Total Website Lead Clicks" => "Click-through conversions (Lead)"

• "Total Value From Lead Clicks" => "Click-through value (Lead)"

• "Total Value From Website View Category Views" => "View-through value (Category view)"

• "Conversion Quantity From Checkout - Clicks" => "Click-through order quantity (Checkout)"

• "Total Website Watch Video Engagements" => "Engagement conversions (Watch video)"

• "Total Website Lead Engagements" => "Engagement conversions (Lead)"

• "Total Value From Website Lead Views" => "View-through value (Lead)"

• "Conversion Quantity From Checkout - Engagements" => "Engagement order quantity (Checkout)"

• "Total Value From Website Add To Cart Engagements" => "Engagement value (Add to cart)"

• "Total Video Watches at 50%" => "Paid video watched at 50%"

• "Website Lead" => "Conversions (Lead)"

• "Website Lead Value" => "Value (Lead)"

• "Total Website View Category Views" => "View-through conversions (Category view)"

• "Website Custom Event Value - Views" => "View-through value (Custom)"

• "Total Value From Website Watch Video Views" => "View-through value (Watch video)"

• "Total Value From Website Lead Engagements" => "Engagement value (Lead)"

• "Total Website Search Engagements" => "Engagement conversions (Website search)"

• "Website Page Visit Value - Engagements" => "Engagement value (Page visit)"

• "Website Page Visit - Views" => "View-through conversions (Page visit)"

• "Downstream Clicks" => "Earned link clicks"

• "Website Add To Cart" => "Conversions (Add to cart)"

• "Total Website Lead Views" => "View-through conversions (Lead)"

• "Website Page Visit Value - Clicks" => "Click-through value (Page visit)"

• "Total Value From Website Search Views" => "View-through value (Website search)"

• "Total Video Watches at 100%" => "Paid video watched at 100%"

• "Downstream Video Watches At 50%" => "Earned video watched at 50%"

• "Total Website Add To Cart Clicks" => "Click-through conversions (Add to cart)"

• "Downstream Repins" => "Earned saves"

• "Website Checkout - Clicks" => "Click-through conversions (Checkout)"

• "Total 2-Second, 50% Viewability Video Views" => "Paid video views"

• "Website Custom" => "Conversions (Custom)"

• "Website Signup Value" => "Value (Signup)"

• "Website Custom - Clicks" => "Click-through conversions (Custom)"

• "Website Search Value" => "Value (Website search)"

• "Website Checkout Value" => "Order value (Checkout)"

• "Total impressions" => "Paid impressions"

• "Total Value From Website Watch Video Engagements" => "Engagement value (Watch video)"

• "Downstream Video Watches At 75%" => "Earned video watched at 75%"

• "Downstream Impressions" => "Earned impressions"

• "Total Value From Add To Cart Clicks" => "Click-through value (Add to cart)"

• "Website Checkout Value - Engagements" => "Engagement order value (Checkout)"

• "Website Page Visit Value - Views" => "View-through value (Page visit)"

• "Website Watch Video" => "Conversions (Watch video)"

• "Website Page Visit" => "Conversions (Page visit)"

• "Website Page Visit Value" => "Value (Page visit)"

• "Website Watch Video Value" => "Value (Watch video)"

• "Website Signup - Engagements" => "Engagement conversions (Signup)"

• "Website Page Visit - Engagements" => "Engagement conversions (Page visit)"

• "Closeups" => "Paid closeups"

• "Website View Category" => "Conversions (Category view)"

• "Total Website Search Views" => "View-through conversions (Website search)"

• "Total Value From View Category Clicks" => "Click-through value (Category view)"

• "Total Value From Website Search Engagements" => "Engagement value (Website search)"

• "Total Video Watches at 75%" => "Paid video watched at 75%"

• "Website Custom - Views" => "View-through conversions (Custom)"

• "Total Website Conversions" => "Conversions"

• "Website Page Visit - Clicks" => "Click-through conversions (Page visit)"

• "Total Website Watch Video Clicks" => "Click-through conversions (Watch video)"

• "Website Checkout - Engagements" => "Engagement conversions (Checkout)"