Funnel's Facebook Attribution connector offers two report types: Performance by source and Performance by campaign.
Available levels: Campaign, Ad set and Ad
Both reports contain the metrics below:
Metrics
- Conversion value (data driven)
- Conversion value (even credit) (not available for 'Credit all visits, prefer paid touchpoints' or 'Don't credit direct visits, prefer paid touchpoints')
- Conversion value (first click)
- Conversion value (first touch)
- Conversion value (last click)
- Conversion value (last touch)
- Conversion value (positional 30%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
- Conversion value (positional 40%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
- Conversion value (time decay 1-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
- Conversion value (time decay 7-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
- Conversions (data driven)
- Conversions (even credit) (not available for 'Credit all visits, prefer paid touchpoints' or 'Don't credit direct visits, prefer paid touchpoints')
- Conversions (first click)
- Conversions (first touch)
- Conversions (last click)
- Conversions (last touch)
- Conversions (positional 30%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
- Conversions (positional 40%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
- Conversions (time decay 1-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
- Conversions (time decay 7-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
Performance by source
Dimensions
- Campaign name (available when connecting with campaign level)
- Ad set name (available when connecting with ad or ad set level)
- Ad name (available when connecting with ad level)
- Attribution windows
- Business unit id
- Business unit name
- Channel
- Conversion event ID
- Conversion event name
- Credit rules
- Source
- Source ID
Performance by campaign
Dimensions
- Campaign name
- Ad set name (available when connecting with ad or ad set level)
- Ad name (available when connecting with ad level)
- Attribution windows
- Business unit id
- Business unit name
- Conversion event ID
- Conversion event name
- Credit rules