Facebook Attribution is being deprecated by Facebook in August 2021, you can read more here.
Funnel's Facebook Attribution connector offers two report types: Performance by source and Performance by campaign.
Both reports contain the metrics below:
Metrics
Conversion value (even credit) (not available for 'Credit all visits, prefer paid touchpoints' or 'Don't credit direct visits, prefer paid touchpoints')
Conversion value (first click)
Conversion value (first touch)
Conversion value (last click)
Conversion value (last touch)
Conversion value (positional 30%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
Conversion value (positional 40%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
Conversion value (time decay 1-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
Conversion value (time decay 7-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
Conversions (even credit) (not available for 'Credit all visits, prefer paid touchpoints' or 'Don't credit direct visits, prefer paid touchpoints')
Conversions (first click)
Conversions (first touch)
Conversions (last click)
Conversions (last touch)
Conversions (positional 30%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
Conversions (positional 40%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
Conversions (time decay 1-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
Conversions (time decay 7-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
Performance by source
Dimensions
Attribution windows
Business unit id
Business unit name
Channel
Conversion event ID
Conversion event name
Credit rules
Source
Source ID
Performance by campaign
Dimensions
Campaign name
Attribution windows
Business unit id
Business unit name
Conversion event ID
Conversion event name
Credit rules