Funnel's Facebook Attribution connector offers two report types: Performance by source and Performance by campaign.

Both reports contain the metrics below:

Metrics

  • Conversion value (even credit) (not available for 'Credit all visits, prefer paid touchpoints' or 'Don't credit direct visits, prefer paid touchpoints')

  • Conversion value (first click)

  • Conversion value (first touch)

  • Conversion value (last click)

  • Conversion value (last touch)

  • Conversion value (positional 30%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')

  • Conversion value (positional 40%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')

  • Conversion value (time decay 1-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')

  • Conversion value (time decay 7-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')

  • Conversions (even credit) (not available for 'Credit all visits, prefer paid touchpoints' or 'Don't credit direct visits, prefer paid touchpoints')

  • Conversions (first click)

  • Conversions (first touch)

  • Conversions (last click)

  • Conversions (last touch)

  • Conversions (positional 30%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')

  • Conversions (positional 40%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')

  • Conversions (time decay 1-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')

  • Conversions (time decay 7-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')

Performance by source

Dimensions

  • Attribution windows

  • Business unit id

  • Business unit name

  • Channel

  • Conversion event ID

  • Conversion event name

  • Credit rules

  • Source

  • Source ID

Performance by campaign

Dimensions

  • Campaign name

  • Attribution windows

  • Business unit id

  • Business unit name

  • Conversion event ID

  • Conversion event name

  • Credit rules

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