Funnel's Facebook Attribution connector offers two report types: Performance by source and Performance by campaign.

Available levels: Campaign, Ad set and Ad

Both reports contain the metrics below:

Metrics

  • Conversion value (data driven)
  • Conversion value (even credit) (not available for 'Credit all visits, prefer paid touchpoints' or 'Don't credit direct visits, prefer paid touchpoints')
  • Conversion value (first click)
  • Conversion value (first touch)
  • Conversion value (last click)
  • Conversion value (last touch)
  • Conversion value (positional 30%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
  • Conversion value (positional 40%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
  • Conversion value (time decay 1-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
  • Conversion value (time decay 7-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
  • Conversions (data driven)
  • Conversions (even credit) (not available for 'Credit all visits, prefer paid touchpoints' or 'Don't credit direct visits, prefer paid touchpoints')
  • Conversions (first click)
  • Conversions (first touch)
  • Conversions (last click)
  • Conversions (last touch)
  • Conversions (positional 30%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
  • Conversions (positional 40%) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
  • Conversions (time decay 1-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')
  • Conversions (time decay 7-day) (Not available for 'Don't credit direct visits, prefer paid touchpoints')

Performance by source

Dimensions

  • Campaign name (available when connecting with campaign level)
  • Ad set name (available when connecting with ad or ad set level)
  • Ad name (available when connecting with ad level)
  • Attribution windows
  • Business unit id
  • Business unit name
  • Channel
  • Conversion event ID
  • Conversion event name
  • Credit rules
  • Source
  • Source ID

Performance by campaign

Dimensions

  • Campaign name
  • Ad set name (available when connecting with ad or ad set level)
  • Ad name (available when connecting with ad level)
  • Attribution windows
  • Business unit id
  • Business unit name
  • Conversion event ID
  • Conversion event name
  • Credit rules
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