Our AdRoll connector features two breakdowns: Campaign report and Ad group report. The reports are broken down differently but contain the same dimensions and metrics, except for Ad group ID which can only be found in the Ad group report.

Campaign report

Dimensions

  • Campaign Channel
  • Campaign ID
  • Campaign Name
  • Campaign Type

Metrics

  • Adjusted CPA
  • Adjusted CTC Rate
  • Adjusted Click CPA
  • Adjusted Click-Through Conversions
  • Adjusted Total Conv. Rate
  • Adjusted Total Conversions
  • Adjusted VTC Rate
  • Adjusted View-Through Conversions
  • Attributed Click-Through Revenue
  • Attributed Revenue
  • Attributed View-Through Revenue
  • CPA
  • CTC Rate
  • Click CPA
  • Click-Through Conversions
  • Clicks
  • Conversions
  • Cost
  • Impressions
  • Total Conv. Rate
  • VTC Rate
  • View-Through Conversions

Ad group report

Dimensions

  • Ad Type
  • Ad group ID
  • Campaign Channel
  • Campaign ID
  • Campaign Name
  • Campaign Type

Metrics

  • Adjusted CPA
  • Adjusted CTC Rate
  • Adjusted Click CPA
  • Adjusted Click-Through Conversions
  • Adjusted Total Conv. Rate
  • Adjusted Total Conversions
  • Adjusted VTC Rate
  • Adjusted View-Through Conversions
  • Attributed Click-Through Revenue
  • Attributed Revenue
  • Attributed View-Through Revenue
  • CPA
  • CTC Rate
  • Click CPA
  • Click-Through Conversions
  • Clicks
  • Conversions
  • Cost
  • Impressions
  • Total Conv. Rate
  • VTC Rate
  • View-Through Conversions
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