- App ID external: hashed application id (commonly referred to as 'site id').
- Campaign: The campaign.
- Campaign Ad Type: The campaign ad type.
- Campaign ID External: The external campaign ID.
- Campaign Package Name: The campaign package name.
- Country: The country.
- Device Type: The device type.
- Platform: The platform.
- Traffic Source: The traffic source.
- Clicks: The number of clicks.
- Conversions: The number of conversions.
- Cost: The amount of cost.
- Impressions: The number of impressions.
- Sales: The number of sales.