Dimensions
Campaign ID
Campaign Name
Click URL
Format
Language – The language.
Message
Name
Publisher
Token Id
Website
Metrics
Click To Continue – The number of clicks to continue on videos, internal ad tracking.
Clicks
Impressions
Interactions
Mutes – The number of video mutes, internal ad tracking.
Spend – The amount spent serving impressions, includes verification costs when applicable. Current totals do not include Facebook Exchange (FBX) details of figures.
Total Conversions – The number of total unique conversions. Only counts one conversion per user per day.
Total Non Unique Aquisition Total
Total Non Unique Aquisition quantify
Total Non Unique Conversions
Total Non Unique Conversions Quantity
Total Non Unique Post Click conversions
Total Non Unique View Through conversions
Total Post Click Conversions – The number of total unique post click conversions. Only counts one PC conversion per user per day.
Total Unique Aquisition Quantity
Total Unique Aquisition Total
Total View Through Conversions – The number of total unique VT conversions. Only counts one VT conversion per user per day.
Unmutes – The number of video unmutes, internal ad tracking.
Video 25% – The number of videos watched to 25%, internal ad tracking.
Video 50% – The number of videos watched to 50%, internal ad tracking.
Video 75% – The number of videos watched to 75%, internal ad tracking.
Videos Completed – The number of videos completed, internal ad tracking.
Visits