Dimensions

  • Campaign ID

  • Campaign Name

  • Click URL

  • Format

  • Language – The language.

  • Message

  • Name

  • Publisher

  • Token Id

  • Website

Metrics

  • Click To Continue – The number of clicks to continue on videos, internal ad tracking.

  • Clicks

  • Impressions

  • Interactions

  • Mutes – The number of video mutes, internal ad tracking.

  • Spend – The amount spent serving impressions, includes verification costs when applicable. Current totals do not include Facebook Exchange (FBX) details of figures.

  • Total Conversions – The number of total unique conversions. Only counts one conversion per user per day.

  • Total Non Unique Aquisition Total

  • Total Non Unique Aquisition quantify

  • Total Non Unique Conversions

  • Total Non Unique Conversions Quantity

  • Total Non Unique Post Click conversions

  • Total Non Unique View Through conversions

  • Total Post Click Conversions – The number of total unique post click conversions. Only counts one PC conversion per user per day.

  • Total Unique Aquisition Quantity

  • Total Unique Aquisition Total

  • Total View Through Conversions – The number of total unique VT conversions. Only counts one VT conversion per user per day.

  • Unmutes – The number of video unmutes, internal ad tracking.

  • Video 25% – The number of videos watched to 25%, internal ad tracking.

  • Video 50% – The number of videos watched to 50%, internal ad tracking.

  • Video 75% – The number of videos watched to 75%, internal ad tracking.

  • Videos Completed – The number of videos completed, internal ad tracking.

  • Visits

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