Dimensions

  • Campaign ID
  • Campaign Name
  • Click URL
  • Format
  • Language: The language.
  • Message
  • Name
  • Placement: The placement, called name in the Eyereturn UI. Deprecated due to: Not supported in API
  • Publisher
  • Token Id
  • Website

Metrics

  • Booked Clicks: Clicks booked to a placement. From your media plan. Deprecated due to: Not supported in API
  • Booked Impressions: Impressions booked to a placement. From your media plan. Deprecated due to: Not supported in API
  • Click To Continue: The number of clicks to continue on videos, internal ad tracking.
  • Clicks
  • Cost: Deprecated due to: Not supported in API
  • Impressions
  • Interactions
  • Mutes: The number of video mutes, internal ad tracking.
  • Non Unique Post Click Conversions: The total number of PC conversions, non unique. Deprecated due to: Not supported in API
  • Non Unique View Through Conversions: Deprecated due to: Not supported in API
  • Pauses: The number of video pauses, internal ad tracking. Deprecated due to: Not supported in API
  • Spend: The amount spent serving impressions, includes verification costs when applicable. Current totals do not include Facebook Exchange (FBX) details of figures.
  • Total Conversion Revenue: The amount of total unique conversion revenue. Only counts one conversion per user per day. Deprecated due to: Not supported in API
  • Total Conversions: The number of total unique conversions. Only counts one conversion per user per day.
  • Total Conversions Quantity: The number of total unique conversions quantity. Only counts one conversion per user per day. Deprecated due to: Not supported in API
  • Total Non Unique Aquisition Total: Deprecated due to: Not supported in API
  • Total Non Unique Aquisition Total
  • Total Non Unique Aquisition quantify: Deprecated due to: Not supported in API
  • Total Non Unique Aquisition quantify
  • Total Non Unique Conversion Revenue: Deprecated due to: Not supported in API
  • Total Non Unique Conversions
  • Total Non Unique Conversions Quantity: Deprecated due to: Not supported in API
  • Total Non Unique Conversions Quantity
  • Total Non Unique Post Click conversions
  • Total Non Unique View Through conversions
  • Total Post Click Conversions: The number of total unique post click conversions. Only counts one PC conversion per user per day.
  • Total Unique Aquisition Quantity: Deprecated due to: Not supported in API
  • Total Unique Aquisition Quantity
  • Total Unique Aquisition Total: Deprecated due to: Not supported in API
  • Total Unique Aquisition Total
  • Total View Through Conversions: The number of total unique VT conversions. Only counts one VT conversion per user per day.
  • Unmutes: The number of video unmutes, internal ad tracking.
  • Video 25%: The number of videos watched to 25%, internal ad tracking.
  • Video 50%: The number of videos watched to 50%, internal ad tracking.
  • Video 75%: The number of videos watched to 75%, internal ad tracking.
  • Video Starts: The number of videos start, internal ad tracking. Deprecated due to: Not supported in API
  • Videos Completed: The number of videos completed, internal ad tracking.
  • Viewable Impressions: Deprecated due to: Not supported in API
  • Visits
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