Dimensions

  • Application Name: The app name from the Google Play Store (in English).
  • Campaign ID: The campaign ID in Aura systems.
  • Campaign Name: The campaign name as set in Aura systems.
  • Country Code: The user's country resolved from IP.
  • Device Model: The user's device model.
  • OS: The device operating system (currently only Android).
  • Package Name: The app package name in Google Play Store (bundle).

Metrics

  • Clicks: The number of times the advertiser app was downloaded by Aura users.
  • Completions: The number of times the advertiser app was launched by Aura users and was attributed to Aura by the tracking company.
  • Impressions: The number of times the advertiser app was displayed to Aura users.
  • Installs: The number of time the advertiser app was launched (first open) by Aura users.
  • Spend: The amount charged by ironSource for all the completions.
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