- Campaign ID: The unique identifier of a campaign.
- Campaign name: The name of a campaign.
- Average Basket: Average size of orders, calculated by dividing revenue by number of sales.
- Click-time: Approved clicks within a specified time frame.
- Cost: Total cost of potential events.
- Double-clicks: Double-click is a conversion counted on the second click inside the website.
- Forecast sales: The total number of sales forecast.
- Refuses: The total number of refuses.
- Revenue: Revenue from sales.
- Sales: The total number of validated sales.
- Total clicks: Total number of clicks.
- Total displays: Total number of displays.
- Total double-clicks: Total double-click conversions.
- Validated clicks
- Validated displays