Dimensions

  • Campaign Name – The campaign name.

Metrics

  • Clicks – The number of clicks.

  • Cost – The amount of cost.

  • Delayed Orders – Conversions that occurred outside of the attribution window.

  • Delayed Revenue – Revenue that occurred outside of the attribution window.

  • Engagements – The number of engagements.

  • Impressions – The number of impressions.

  • PC Orders – Number of orders attributed to the click through of an ad.

  • PC Revenue – Revenue attributed to the click through of an ad.

  • PE Orders – Number of orders attributed to an ad that was engaged with.

  • PE Revenue – Revenue attributed to an ad that was engaged with.

  • PI Orders – Number of orders attributed to an ad impression.

  • PI Revenue – Revenue attributed to an ad impression.

  • Site Revenue – Total unique attributable revenue.

  • Total Orders – Number of attributed orders.

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