To utilise all the new dimensions, custom dimensions, custom metrics and segments that has been added you will want to upgrade your existing legacy sources to use these new fields as well as our most up to date technology to prevent sampled data.

How to upgrade

Just connecting a new data source with the Standard report will get you the dimensions and almost all of the metrics that exists in you legacy report. The metrics that aren't included in the Standard report but existed in the legacy report are Multi-Channel Funnel (MCF) metrics. The MCF metrics are still available but they are located in the Multi-Channel Funnel report and look a little different, read more under Legacy MCF metrics and New MCF metrics below.



All dimensions available in the legacy report are available (and many more!) in the standard report.

Page, Session, Goal and E-commerce metrics

All the metrics from these groups that exists in the legacy report are selected per default in the Standard report. This means that connecting a new data source from the Standard report type without doing anything will give you the Page, Session, Goal and E-commerce metrics that you have in legacy and even a couple more that have been added afterwards. The custom goal metrics, even though they have the same name and values, will get new IDs which means you will have to remember to use the new goal metrics in your exports and dashboards. For all other metrics the exact same metrics are used.

Legacy MCF metrics

These metrics are assisted conversions and first click conversions where the conversion type is transaction. They existed in legacy reports but have since been removed and replaced.

  • Transaction assists

  • Transaction assist revenue

  • Transactions (first click)

  • Transaction revenue (first click)

New MCF metrics

The entire MCF report documentation can be found here.

  • Assisted conversion value – non-aggregatable

  • Assisted conversions – non-aggregatable

  • First click conversions

  • First click conversion value

  • Last click or direct conversions

  • Last click or direct conversion value

Difference between legacy and new MCF metrics

Example of the legacy format where Transactions (first click) represents conversions and where the conversion type equals Transaction.

Example of the new format where the same First click conversions metric has multiple conversion types.

Replicating legacy MCF metrics

If you prefer the old metrics you can always create custom metrics that replicate. them exactly. For the example above you can create a rule based custom metric that takes the value of First click conversions when Conversion type equals "Transaction". In the same way First click conversion value can be used to create Transaction revenue (first click).

Assisted conversions can also be replicated this way but it is not recommended. Since multiple sources can attribute to a conversion you will get different results depending on what dimensions you have selected and the totals will not match. To make sure the numbers aren't misreported in Funnel we have marked these metrics as non-aggregatable. Read more about why assisted conversions in a non-aggregatable metric here. This means you will be forced to look at all dimensions that you have selected for the source at once if you want to look at assisted conversions. If you want to export and visualise assisted conversions somewhere we recommend that you have assisted conversions in a separate data source and only select the dimensions that you will use in the final visualisation.

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