What data can I get from Emma?

Dimensions

• Mailing Name

• Mailing Subject

• Signup Form

Metrics

• Bounce Rate – The number of bounced emails divided by the number of sends.

• Bounced

• Clicked

• Clicked Unique

• Delivered

• Forwarded

• Open Rate – The number of opened emails divided by the number of sends.

• Opened

• Opted Out

• Sent

• Share Clicked

• Shared

• Signed Up

• Webview Share Clicked

• Webview Shared