Dimensions

  • Campaign ID – The unique identifier of a campaign.

  • Campaign name – The name of a campaign.

Metrics

  • Average Basket – Average size of orders, calculated by dividing revenue by number of sales.

  • Click-time – Approved clicks within a specified time frame.

  • Cost – Total cost of potential events.

  • Double-clicks – Double-click is a conversion counted on the second click inside the website.

  • Downloads – Number of validated downloads.

  • Forecast sales – The total number of sales forecast.

  • Leads – Number of validated leads.

  • Refused downloads – Number of refused downloads.

  • Refused leads – Number of refused leads.

  • Refuses – The total number of refuses.

  • Revenue – Revenue from sales.

  • Sales – The total number of validated sales.

  • Total click-time – Total clicks within a specified time frame.

  • Total clicks – Total number of clicks.

  • Total displays – Total number of displays.

  • Total double-clicks – Total double-click conversions.

  • Total downloads – Total number of downloads.

  • Total leads – Total number of leads.

  • Validated clicks

  • Validated displays

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