Campaign ID – The unique identifier of a campaign.
Campaign name – The name of a campaign.
Average Basket – Average size of orders, calculated by dividing revenue by number of sales.
Click-time – Approved clicks within a specified time frame.
Cost – Total cost of potential events.
Double-clicks – Double-click is a conversion counted on the second click inside the website.
Downloads – Number of validated downloads.
Forecast sales – The total number of sales forecast.
Leads – Number of validated leads.
Refused downloads – Number of refused downloads.
Refused leads – Number of refused leads.
Refuses – The total number of refuses.
Revenue – Revenue from sales.
Sales – The total number of validated sales.
Total click-time – Total clicks within a specified time frame.
Total clicks – Total number of clicks.
Total displays – Total number of displays.
Total double-clicks – Total double-click conversions.
Total downloads – Total number of downloads.
Total leads – Total number of leads.