On April 27th 2022, Google is shutting its AdWords API down. It is being replaced by the Google Ads API and any data sources using the AdWords API needs to be migrated in order to continue downloading data after this date.

This article details how you can check if you have any sources using the old API, and how to migrate.

How do I know if a Funnel source is using the old API?

  • Sources using the old API are labelled [AdWords API]

  • Sources using the new API are labelled [Google Ads API]

How do I migrate?

The easiest way to migrate is to simply edit the configuration of your AdWords API sources to use the new API. In many cases, you'll find a "Google Ads API" report that matches your current "AdWords API" report well. However, there are some exceptions which you can read more about in this article.

Things to consider before migrating:

  • When you perform "Edit configuration" for a source it can take some time for all data to be re-downloaded. The time it takes depend on the granularity of the new configuration and the data volume in the ad account.

  • Some dimensions will no longer be available. Some are removed altogether while others are replaced by new dimensions. This may impact your setup in and outside of Funnel.

  • The content (i.e. values) of some dimensions will change. For example, in the Ad Type dimension the value "Text Ad" changes to "TEXT_AD". To accommodate for this you may have to update rules/filters in your analytics setup.

For a detailed list of changes please see this knowledge base article.

When you're sure of what to do

1. Navigate to the source on the Data sources page in Funnel, and under "Data" click "Edit configuration"

2. Once you've opened the configuration page, click "Google Ads API" and set the configuration you want.

3. Once you've accepted, the reconfigure job begins. This means all data belonging to the source will be re-downloaded. The time this takes depends on the granularity of the new configuration and the data volume in the ad account.

What happens if I do nothing?

Sources whose label is prefixed with [AdWords API] will stop refreshing on April 27th 2022. You will still be able to access historical data.

Please reach out if you have any questions!

Did this answer your question?