Dimensions & Metrics

Learn more about working with the data in your Funnel account

Sven Hamberg avatar Nina Holtz avatar Peter Lundberg avatar +9
27 articles in this collection
Written by Sven Hamberg, Nina Holtz, Peter Lundberg and 9 others
Dimensions

Custom dimensions explained - The Basics

What are custom dimensions?
Ross Barrett avatar
Written by Ross Barrett
Updated over a week ago

Create your first Custom Dimension

Learn how to segment your data by setting up a simple custom dimension
Sven Hamberg avatar
Written by Sven Hamberg
Updated over a week ago

Working with dimension rule results

There are a number of ways to set and manipulate the results of your dimension rules.
Mark Tombs avatar
Written by Mark Tombs
Updated over a week ago

How to base a dimension on an already existing custom dimension

It is possible to use a custom dimension when creating and editing another dimension to avoid repeating rules
Peter Lundberg avatar
Written by Peter Lundberg
Updated over a week ago

Funnel's standard dimension rules

Default behaviour of the Traffic source, Media type, Campaign and Paid/Organic dimension rules
Simon Fransson avatar
Written by Simon Fransson
Updated over a week ago

Campaign dimensions in Funnel

This article describes the main campaign dimensions that exist in Funnel and how they are commonly used
Gustav Karlsson avatar
Written by Gustav Karlsson
Updated over a week ago

Different types of dimension rules

Learn about the different types of dimension rules that exist in Funnel and when to use them
Robert Åman avatar
Written by Robert Åman
Updated over a week ago

How to force Ad Campaign names into lowercase to match Google Analytics

Match GA and ad platform data on a campaign level by forcing all campaign names into lowercase
Nina Holtz avatar
Written by Nina Holtz
Updated over a week ago

How can I use regex matches

Examples how to use regular expression to find matching rows in your data or extract and capture specific parts or patterns.
Peter Lundberg avatar
Written by Peter Lundberg
Updated over a week ago

How do I create a custom dimension based on dates?

Learn how to group data by custom date ranges using the Date dimension as a foundation.
Simon Kalicinski avatar
Written by Simon Kalicinski
Updated over a week ago

How do I use regex to capture a fixed amount of characters from dimension values?

Learn how to specify a certain number of characters to be returned from native dimensions as values in a custom dimension
Simon Kalicinski avatar
Written by Simon Kalicinski
Updated over a week ago

How do I build a custom metric for Facebook Ads based on only click or view attribution?

Learn how to build a rules-based custom metric that makes use of the native Facebook Ads metric "Attribution window".
Simon Kalicinski avatar
Written by Simon Kalicinski
Updated over a week ago

How do I use regex to identify dimension values that contain two specific sets of characters?

Learn how to match or capture a dimension's values only if they contain two different strings at the same time.
Simon Kalicinski avatar
Written by Simon Kalicinski
Updated over a week ago

How do I create a dimension rule whose values are all text found between two specific characters?

Learn how to use regular expressions to extract a string found after one occurrence of a specific character and before its next occurrence.
Simon Kalicinski avatar
Written by Simon Kalicinski
Updated over a week ago