Please follow the setup guide in tool in order to configure the Google Analytics upload.

You can upload cost, clicks and impressions to Google Analytics from any ad account you connect to Funnel. The uploaded data will have the dimensions source, medium and campaign. 

You control the source / medium values and the campaign dimension will always have the same value as the campaign name in the ad account.

NB: Line breaks in campaign names will be treated as spaces since Google Analytics does not accept line breaks in the uploaded data.

Prerequisites for activating data upload to Google Analytics

Before Funnel can upload data to your Google Analytics property, four things must be in place:

  • Funnel must be given permission to write to Google Analytics
  • A Data set must exist for the Google Analytics property you want to upload to
  • The ad accounts from which you want to upload data must be connected to Funnel
  • Export rules must be set up in Funnel for each ad account to determine what source / medium values the uploaded data should have

Step by step guide on how to activate Funnel's Google Analytics data upload >>

Things to consider after the upload is activated

Funnel will upload your data a few times every day to the Data set specified in your configuration in Funnel. The upload will create a file for each quarter.

Should you change your upload configuration in Funnel, by adding/removing an ad account or editing the export rules for an ad account, for example, Funnel will reflect this new configuration by replacing the uploaded files with new ones. This means you are in full control of what data is uploaded and can change what data should be in Google Analytics at any time.

Negative cost will be treated as 0

In some instances ad accounts in Funnel might have a negative cost for a certain campaign and day. Some affiliate networks handle refunds this way, for example.

Google Analytics does not allow uploading of negative values, and therefore the negative cost will instead be uploaded as 0.

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