Report Types

Read more about the different Bing report types

Read more about the different Bing report columns

You can choose between five different performance report types in the Bing connector:

  1. Campaign
  2. Ad Group
  3. Ad
  4. Keyword
  5. Goals

What data can you get in Funnel through these reports?

All reports

Dimensions

  • AccountName
  • AccountNumber
  • AccountId
  • AccountStatus

Metrics

  • Conversions
  • Assists
  • Revenue

Campaign report

Additional dimensions

  • CurrencyCode
  • Status
  • CampaignName
  • CampaignId
  • AdDistribution
  • CampaignLabels
  • DeviceType
  • DeviceOS
  • Network
  • TopVsOther
  • BidMatchType
  • DeliveredMatchType
  • TrackingTemplate
  • CustomParameters
  • BudgetName
  • BudgetStatus
  • BudgetAssociationStatus

Additional metrics

  • Impressions
  • Clicks
  • LowQualityClicks
  • LowQualityImpressions
  • LowQualityConversions
  • PhoneImpressions
  • PhoneCalls
  • ManualCalls
  • ClickCalls
  • LowQualityGeneralClicks
  • LowQualitySophisticatedClicks
  • Spend

Ad group report

Additional dimensions

  • CurrencyCode
  • Status
  • CampaignName
  • CampaignId
  • AdGroupName
  • AdGroupId
  • AdDistribution
  • DeviceType
  • Language
  • DeviceOS
  • BusinessListingId
  • BusinessListingName
  • BusinessCatId
  • BusinessCatName
  • Network
  • TopVsOther
  • BidMatchType
  • DeliveredMatchType
  • TrackingTemplate
  • CustomParameters
  • CampaignStatus
  • AdGroupLabels

Additional metrics

  • Impressions
  • Clicks
  • PhoneImpressions
  • PhoneCalls
  • ManualCalls
  • ClickCalls
  • Spend

Ad report

Additional dimensions

  • CurrencyCode
  • CampaignName
  • CampaignId
  • AdGroupName
  • AdId
  • AdGroupId
  • AdTitle
  • AdDescription
  • AdType
  • AdDistribution
  • DestinationUrl
  • DeviceType
  • Language
  • DisplayUrl
  • BusinessName
  • BusinessListingId
  • BusinessListingName
  • BusinessCatId
  • BusinessCatName
  • AdStatus
  • Network
  • TopVsOther
  • BidMatchType
  • DeliveredMatchType
  • DeviceOS
  • TrackingTemplate
  • CustomParameters
  • FinalUrl
  • FinalMobileUrl
  • FinalAppUrl
  • CampaignStatus
  • AdGroupStatus
  • TitlePart1
  • TitlePart2
  • Headline
  • LongHeadline
  • Path1
  • Path2
  • AdLabels

Additional metrics

  • Impressions
  • Clicks
  • Spend

Keyword report

Additional dimensions

  • CurrencyCode
  • CampaignName
  • CampaignId
  • AdGroupName
  • AdGroupId
  • Keyword
  • KeywordId
  • AdId
  • AdType
  • DestinationUrl
  • DeliveredMatchType
  • AdDistribution
  • BidMatchType
  • DeviceType
  • Language
  • BusinessListingId
  • BusinessListingName
  • BusinessCatId
  • BusinessCatName
  • CampaignStatus
  • AdGroupStatus
  • KeywordStatus
  • Network
  • TopVsOther
  • DeviceOS
  • TrackingTemplate
  • CustomParameters
  • FinalUrl
  • FinalMobileUrl
  • FinalAppUrl
  • Bid strategy type
  • KeywordLabels

Additional metrics

  • Impressions
  • Clicks
  • Spend

Goal report

Additional dimensions

  • CampaignName
  • CampaignId
  • AdGroupName
  • AdGroupId
  • Keyword
  • KeywordId
  • Goal
  • GoalId
  • DeviceType
  • DeviceOS
  • CampaignStatus
  • AdGroupStatus
  • KeywordStatus
  • GoalType

Additional metrics

No additional metrics

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