Shared between all reports (except Audience pixel)

Dimensions

  • Organization ID

  • Organization Name

  • Agency ID

  • Agency Name

  • Advertiser ID

  • Advertiser Name

  • Campaign ID

  • Campaign Name

  • Strategy Name

  • Strategy Type

  • Strategy Supply Type

  • Strategy Goal Type

  • Strategy ID

  • Strategy Channel

  • Campaign End Date

  • Campaign Start Date

  • Exchange Name

  • Exchange ID

Metrics

  • Clicks

  • Impressions

  • Media Cost

  • Total Ad Cost

  • Total Spend

  • Total Conversions

  • ┬áPost View Conversions

  • Post Click Conversions

  • Video Close

  • Video Complete

  • Video Expand

  • Video First Quartile

  • Video Fullscreen

  • Video Midpoint

  • Video Mute

  • Video Pause

  • Video Resume

  • Video Rewind

  • Video Skip

  • Video Start

  • Video Third Quartile

  • Video Unmute

Performance Report

Dimensions

  • Creative Name

  • Creative Size

  • Deal Name

  • Deal ID

Metrics

  • Adserving Cost

  • Adverification Cost

  • Billed Spend

  • Client Exchange Cost

  • Contextual Cost

  • MM Data Cost

  • Dynamic Creative Cost

  • Managed Service Fee

  • Optimization Fee

  • Platform Access Fee

  • Pmp No Opto Fee

  • Pmp Opto Fee

  • Post Click Revenue

  • Post View Conversions Raw

  • Post View Revenue

  • Post View Revenue Raw

  • Privacy Compliance Cost

  • Revenue

  • MM Total Fee

  • Total Revenue

  • UDI Data Cost

Optional Metrics

  • Margin

The Margin metric is an optional metric that will require certain permissions in order for it to be fetched. You can read more on how to enable the required permissions here.

Geo Report

Dimensions

  • Country Name

  • Country Code

  • Region Name

  • Region ID

  • Metro Name

Site Transparency Report

Dimensions

  • Site Domain

Metrics

  • Post Click Revenue

  • Post View Revenue

  • Total Revenue

  • Post View Conversions Raw

Device Technology Report

Dimensions

  • Browser

  • Browser Version

  • Device Make

  • Device Model

  • Device Type

  • Operating System

Metrics

  • 100% In view Impressions

  • In View - 15 Seconds

  • In View - 5 Seconds

  • In View Impressions

  • Measurable Impressions

Part of Day Report

Dimensions

  • Time of Day

  • Day of the week

Audience Pixel report

Dimensions

  • Advertiser ID

  • Advertiser name

  • Agency ID

  • Agency name

  • Audience ID

  • Audience name

  • Audience path

  • Organization ID

  • Organization name

  • Pixel external ID

  • Pixel ID

  • Pixel name

  • Pixel tag type

  • Pixel type

Metrics

  • Audience index

  • Matched users

App Transparency report

Dimensions

  • App ID

  • App name

  • Attribution group

  • Advertiser ID

  • Advertiser Name

  • Agency ID

  • Agency Name

  • Campaign end date

  • Campaign ID

  • Campaign Name

  • Campaign start date

  • Exchange ID

  • Exchange name

  • Organization ID

  • Organization Name

  • Strategy channel

  • Strategy goal type

  • Strategy ID

  • Strategy Name

  • Strategy supply type

  • Strategy Type

Metrics

  • Clicks

  • Impressions

  • Post Click Conversions

  • Post View Conversions

  • Total Conversions

  • Total Spend

  • Video Close

  • Video complete

  • Video Expand

  • Video First Quartile

  • Video Fullscreen

  • Video Midpoint

  • Video Mute

  • Video Pause

  • Video Resume

  • Video Rewind

  • Video Skip

  • Video Start

  • Video Third Quartile

  • Video Unmute

Note: for the Geo, Device Technology, Part of Day and Site Transparency reports we can only fetch 3 months of historical data.

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