Shared between all reports
Dimensions
- Organization ID
- Organization Name
- Agency ID
- Agency Name
- Advertiser ID
- Advertiser Name
- Campaign ID
- Campaign Name
- Strategy Name
- Strategy Type
Metrics
- Clicks
- Impressions
- Media Cost
- Total Ad Cost
- Total Spend
- Total Conversions
- Post View Conversions
- Post Click Conversions
- Video Close
- Video Complete
- Video Expand
- Video First Quartile
- Video Fullscreen
- Video Midpoint
- Video Mute
- Video Pause
- Video Resume
- Video Rewind
- Video Skip
- Video Start
- Video Third Quartile
- Video Unmute
Performance Report
Dimensions
- Creative Name
- Creative Size
Metrics
- Adserving Cost
- Adverification Cost
- Billed Spend
- Client Exchange Cost
- Contextual Cost
- MM Data Cost
- Dynamic Creative Cost
- Managed Service Fee
- Margin
- Optimization Fee
- Platform Access Fee
- Pmp No Opto Fee
- Pmp Opto Fee
- Post Click Revenue
- Post View Conversions Raw
- Post View Revenue
- Post View Revenue Raw
- Privacy Compliance Cost
- Revenue
- MM Total Fee
- Total Revenue
- UDI Data Cost
Geo Report
Dimensions
- Country Name
- Country Code
- Region Name
- Region ID
- Metro Name
Site Transparency Report
Dimensions
- Site Domain
Metrics
- Post Click Revenue
- Post View Revenue
- Total Revenue
- Post View Conversions Raw
Device Technology Report
Dimensions
- Browser
- Browser Version
- Device Make
- Device Model
- Device Type
- Operating System
Note: for the Geo, Device Technology and Site Transparency Report we can only fetch 3 months of historical data.