Shared between all reports
Dimensions
- Organization ID
- Organization Name
- Agency ID
- Agency Name
- Advertiser ID
- Advertiser Name
- Campaign ID
- Campaign Name
- Strategy Name
- Strategy Type
- Strategy Supply Type
- Strategy Goal Type
- Strategy ID
- Strategy Channel
- Campaign End Date
- Campaign Start Date
- Exchange Name
- Exchange ID
Metrics
- Clicks
- Impressions
- Media Cost
- Total Ad Cost
- Total Spend
- Total Conversions
- Post View Conversions
- Post Click Conversions
- Video Close
- Video Complete
- Video Expand
- Video First Quartile
- Video Fullscreen
- Video Midpoint
- Video Mute
- Video Pause
- Video Resume
- Video Rewind
- Video Skip
- Video Start
- Video Third Quartile
- Video Unmute
Performance Report
Dimensions
- Creative Name
- Creative Size
- Deal Name
- Deal ID
Metrics
- Adserving Cost
- Adverification Cost
- Billed Spend
- Client Exchange Cost
- Contextual Cost
- MM Data Cost
- Dynamic Creative Cost
- Managed Service Fee
- Optimization Fee
- Platform Access Fee
- Pmp No Opto Fee
- Pmp Opto Fee
- Post Click Revenue
- Post View Conversions Raw
- Post View Revenue
- Post View Revenue Raw
- Privacy Compliance Cost
- Revenue
- MM Total Fee
- Total Revenue
- UDI Data Cost
Optional Metrics
- Margin
The Margin metric is an optional metric that will require certain permissions in order for it to be fetched. You can read more on how to enable the required permissions here.
Geo Report
Dimensions
- Country Name
- Country Code
- Region Name
- Region ID
- Metro Name
Site Transparency Report
Dimensions
- Site Domain
Metrics
- Post Click Revenue
- Post View Revenue
- Total Revenue
- Post View Conversions Raw
Device Technology Report
Dimensions
- Browser
- Browser Version
- Device Make
- Device Model
- Device Type
- Operating System
Metrics
- 100% In view Impressions
- In View - 15 Seconds
- In View - 5 Seconds
- In View Impressions
- Measurable Impressions
Part of Day Report
Dimensions
- Time of Day
- Day of the week
Note: for the Geo, Device Technology, Part of Day and Site Transparency reports we can only fetch 3 months of historical data.