Shared between all reports

Dimensions

  • Organization ID
  • Organization Name
  • Agency ID
  • Agency Name
  • Advertiser ID
  • Advertiser Name
  • Campaign ID
  • Campaign Name
  • Strategy Name
  • Strategy Type
  • Strategy Supply Type
  • Strategy Goal Type
  • Strategy ID
  • Strategy Channel
  • Campaign End Date
  • Campaign Start Date
  • Exchange Name
  • Exchange ID

Metrics

  • Clicks
  • Impressions
  • Media Cost
  • Total Ad Cost
  • Total Spend
  • Total Conversions
  • ┬áPost View Conversions
  • Post Click Conversions
  • Video Close
  • Video Complete
  • Video Expand
  • Video First Quartile
  • Video Fullscreen
  • Video Midpoint
  • Video Mute
  • Video Pause
  • Video Resume
  • Video Rewind
  • Video Skip
  • Video Start
  • Video Third Quartile
  • Video Unmute

Performance Report

Dimensions

  • Creative Name
  • Creative Size
  • Deal Name
  • Deal ID

Metrics

  • Adserving Cost
  • Adverification Cost
  • Billed Spend
  • Client Exchange Cost
  • Contextual Cost
  • MM Data Cost
  • Dynamic Creative Cost
  • Managed Service Fee
  • Margin
  • Optimization Fee
  • Platform Access Fee
  • Pmp No Opto Fee
  • Pmp Opto Fee
  • Post Click Revenue
  • Post View Conversions Raw
  • Post View Revenue
  • Post View Revenue Raw
  • Privacy Compliance Cost
  • Revenue
  • MM Total Fee
  • Total Revenue
  • UDI Data Cost

Geo Report

Dimensions

  • Country Name
  • Country Code
  • Region Name
  • Region ID
  • Metro Name

Site Transparency Report

Dimensions

  • Site Domain

Metrics

  • Post Click Revenue
  • Post View Revenue
  • Total Revenue
  • Post View Conversions Raw

Device Technology Report

Dimensions

  • Browser
  • Browser Version
  • Device Make
  • Device Model
  • Device Type
  • Operating System

Metrics

  • 100% In view Impressions
  • In View - 15 Seconds
  • In View - 5 Seconds
  • In View Impressions
  • Measurable Impressions

Part of Day Report

Dimensions

  • Time of Day
  • Day of the week

Note: for the Geo, Device Technology, Part of Day and Site Transparency reports we can only fetch 3 months of historical data.

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