Shared between all reports (except Audience pixel)
Dimensions
Organization ID
Organization Name
Agency ID
Agency Name
Advertiser ID
Advertiser Name
Campaign ID
Campaign Name
Strategy Name
Strategy Type
Strategy Supply Type
Strategy Goal Type
Strategy ID
Strategy Channel
Campaign End Date
Campaign Start Date
Exchange Name
Exchange ID
Metrics
Clicks
Impressions
Media Cost
Total Ad Cost
Total Spend
Total Conversions
Post View Conversions
Post Click Conversions
Video Close
Video Complete
Video Expand
Video First Quartile
Video Fullscreen
Video Midpoint
Video Mute
Video Pause
Video Resume
Video Rewind
Video Skip
Video Start
Video Third Quartile
Video Unmute
Performance Report
Dimensions
Creative Name
Creative Size
Deal Name
Deal ID
Metrics
Adserving Cost
Adverification Cost
Billed Spend
Client Exchange Cost
Contextual Cost
MM Data Cost
Dynamic Creative Cost
Managed Service Fee
Optimization Fee
Platform Access Fee
Pmp No Opto Fee
Pmp Opto Fee
Post Click Revenue
Post View Conversions Raw
Post View Revenue
Post View Revenue Raw
Privacy Compliance Cost
Revenue
MM Total Fee
Total Revenue
UDI Data Cost
Optional Metrics
Margin
The Margin metric is an optional metric that will require certain permissions in order for it to be fetched. You can read more on how to enable the required permissions here.
Geo Report
Dimensions
Country Name
Country Code
Region Name
Region ID
Metro Name
Site Transparency Report
Dimensions
Site Domain
Metrics
Post Click Revenue
Post View Revenue
Total Revenue
Post View Conversions Raw
Device Technology Report
Dimensions
Browser
Browser Version
Device Make
Device Model
Device Type
Operating System
Metrics
100% In view Impressions
In View - 15 Seconds
In View - 5 Seconds
In View Impressions
Measurable Impressions
Part of Day Report
Dimensions
Time of Day
Day of the week
Audience Pixel report
Dimensions
Advertiser ID
Advertiser name
Agency ID
Agency name
Audience ID
Audience name
Audience path
Organization ID
Organization name
Pixel external ID
Pixel ID
Pixel name
Pixel tag type
Pixel type
Metrics
Audience index
Matched users
App Transparency report
Dimensions
App ID
App name
Attribution group
Advertiser ID
Advertiser Name
Agency ID
Agency Name
Campaign end date
Campaign ID
Campaign Name
Campaign start date
Exchange ID
Exchange name
Organization ID
Organization Name
Strategy channel
Strategy goal type
Strategy ID
Strategy Name
Strategy supply type
Strategy Type
Metrics
Clicks
Impressions
Post Click Conversions
Post View Conversions
Total Conversions
Total Spend
Video Close
Video complete
Video Expand
Video First Quartile
Video Fullscreen
Video Midpoint
Video Mute
Video Pause
Video Resume
Video Rewind
Video Skip
Video Start
Video Third Quartile
Video Unmute
Note: for the Geo, Device Technology, Part of Day and Site Transparency reports we can only fetch 3 months of historical data.