Overview
Aggregatable vs Non-Aggregatable Metrics
When connecting Search Ads 360 (old connector), you can select Regular or Non-Aggregatable metrics. Non-Aggregatable are metrics that can not be summed over days and/or dimensions thus they will be imported as metrics that represents non-summable rows, read more here:
What are non aggregatable metrics?
The non-aggregatable report also doesn't include saved columns (which the regular report does).
Reports
Keyword
Ad
Ad Group
Campaign
Campaign Target
Ad Group Target
Conversion
The Report field dictates the granularity of your report. Totals can sometimes differ between different levels, the same can be true if you segment by Device or not. So if you select the keyword level you would have to compare it to the keyword tab in the SA360 UI.
Campaign Target and Ad Group Target reports will only show values for Campaigns / Ad groups with targets, the total values for the metrics might therefore not match up with the totals of any of the other reports.
Historical Data
Two year of historical data will be downloaded when you connect a new source, which is the maximum allowed by SA360's API. For the dimension effective bid strategy it will show the value that was when we downloaded data for the day.
Saved columns
When connecting a SA360 source you can either configure it to fetch the saved columns you want or fetch all of your saved columns.
To select the columns you want to import into Funnel simply select the fields available in the field named Select which saved columns you want to include. If you have selected more than one source you'll need to toggle the Configure sources individually.
To fetch all metrics simply leave the Saved columns selection blank. Please note that by doing so you will only get saved columns with the data types number, integer and monetary, no dimensions will be included.
Regular Metrics
Metrics we always download are:
Actions
Revenue
Transactions
If you haven't select any floodlight dimension as additional segments you will also get:
AdWords Conversion Value
AdWords Conversions
AdWords VT Conversions
Average position
Clicks
Cost
Impressions
Visits
Conversion report specific metrics
Conversion quantity
Conversion revenue
Non-Aggregatable Metrics
Search Impression Share
It's shown as a dimension and has the value "< 10%" or "0.1" to "1.0".Search Impression Share Budget Lost (shown as a dimension)
It's shown as a dimension and has the value "> 90%" or "0.0" to "0.9".Search Impression Share Rank Lost (shown as a dimension)
It's shown as a dimension and has the value "> 90%" or "0.0" to "0.9".
Default dimensions
These dimensions will always be populated.
Engine Account
Engine Account ID
Advertiser
Advertiser ID
Agency
Agency ID
Engine
Additional Dimensions:
Additional Dimensions selectable with all reports:
Device
Floodlight specific dimensions
These dimensions are selectable as additional segmentations when connecting the data source. If you select any of these segments you will only get the metrics: Actions, Revenue and Transactions. The totals of these metrics will be the same whether segmented by any floodlight dimension or not. The Floodlight conversions can also be downloaded from the Campaign Manager 360 integration.
Floodlight Activity
Floodlight Activity ID
Floodlight Activity Tag
Floodlight Group
Floodlight Group ID
Additional Dimensions selectable with ad report:
Ad Labels
Effective labels
Ad Headline 2
Ad Headline 3
Ad description 2
Additional Dimensions selectable with campaign report:
Campaign Engine ID
Effective labels
Additional Dimensions selectable with ad group report:
Ad Group Engine ID
Effective labels
Ad Group Status
Additional Segments selectable with keyword report:
Ad
Ad ID
Ad Headline
Ad Headline 2
Ad Headline 3
Ad Description 2
Ad Type
Ad Landing Page
Ad Display Url
Ad Promotion Line
Ad Description
Keyword Engine ID
Effective labels
Campaign specific dimensions
Campaign
Campaign ID
Country Targets
Campaign Labels
Effective Bid Strategy
Effective Bid Strategy ID
Ad Group specific dimensions
Campaign
Campaign ID
Ad Group
Ad Group ID
Ad Group Type
Ad Group Labels
Country Targets
Effective Bid Strategy
Effective Bid Strategy ID
Keyword specific dimensions
Campaign
Campaign ID
Ad Group
Ad Group ID
Keyword Match Type
Keyword Text
Keyword ID
Effective Bid Strategy
Effective Bid Strategy ID
Ad specific dimensions
Campaign
Campaign ID
Ad Group
Ad Group ID
Ad
Ad ID
Ad Headline
Ad Type
Ad Landing Page
Ad Display Url
Ad Promotion Line
Ad Description
Campaign Target specific dimensions
Location Target
Campaign Target ID
Ad Group Target specific dimensions
Location Target
Dynamic Search Ads Target Conditions
Age Target Range
Gender Target Type
Ad Group Target ID
Conversion specific dimensions
Product ID
Product country
Product store ID
Product channel
Conversion ID
Conversion type
Conversion attribution type
Floodlight event request string
Keyword ID
Keyword text
Conversion visit external click ID
Advertiser conversion ID
Floodlight order ID