The Impact connector only supports Advertiser (Brand) and Agency (Solution provider) accounts. Media partner (Publisher) accounts are not supported.

There are different types of reports available in our Impact connector.

Performance by Partner

Dimensions

  • Campaign Name

  • Campaign ID

  • Network

  • Media Name

  • Media ID

  • Type

  • Relationship

  • Company URL

Metrics

  • Impressions

  • Raw Clicks

  • Clicks

  • Calls

  • Actions

  • Revenue

  • Action Cost

  • Client Cost

  • Total Cost

  • Other Cost

Performance by Country

Dimensions

  • Campaign Name

  • Campaign ID

  • Country

Metrics

  • Impressions

  • Clicks

  • Raw Clicks

  • Calls

  • Actions

  • Actions Confirmed

  • Actions open

  • Reversed revenue

Action Report

Dimensions

  • Campaign Name

  • Campaign ID

  • Ad ID

  • Ad name

  • Action tracker name

  • Action tracker ID

  • ID

  • Customer ID

  • Customer country

  • Customer city

  • Customer region

  • Media partner name

  • Media partner ID

  • Referring type

  • Referring domain

  • Promo code

  • OID

Metrics

  • Client Cost

  • Payout

  • Delta payout

  • Intended payout

  • Actions

Performance by Media

Dimensions

  • Campaign Name

  • Campaign ID

  • Channel

  • Media partner name

  • Media partner ID

  • Media Type

  • Relationship

  • Company URL

Metrics

  • Impressions

  • Raw Impressions

  • Clicks

  • Raw Clicks

  • Calls

  • Leads

  • Sales

  • Reversed Sales

  • Revenue

  • Reversed Revenue

  • Sale Revenue

  • Sale Cost

  • Lead Cost

  • Action Cost

  • Client Cost

  • Bonus Cost

  • Total Cost

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