Branch Terminology
The terminology is a little different in Branch: a Metric is called a Topic. A Dimension is called a Field.
Default configuration
Currently the default report in Funnel offers the following metrics and dimensions:
Metrics
Clicks
Impressions
Installs
Dimensions
Ad Partner
Campaign
Campaign ID
Tags
Dimensions, Metrics & Commerce Metrics
Dimensions
Ad ID
Ad Name
Ad Set ID
Ad Set Name
Ad Partner
Campaign
Campaign ID
Channel
Tags
Metrics
Clicks
Commerce Events
Impressions
Installs
Opens
Commerce Metrics*
Add Payment Info
Add To Cart
Add To Wishlist
Click Ad
Initiate Purchase
Purchase
Reserve
Revenue
View Ad
View Cart
* ‘Commerce Metrics’ will only be available together with the ‘Commerce events’ metric.
Non-unique data
The Branch connector uses the Branch Custom Export API which pulls non-unique data only.
Limitations
One source per app
Due to quota limitations, the connection will fail if you have more than one connection in Funnel per Branch app.
Rate limits
The Custom Exports endpoint is limited to a maximum of 2 million records for each report and fetching historical data is limited up to 120 days prior to the date of export.