Funnel

Adtriba Core and Sphere are legacy features that we continue to support but no longer sell.

Adtriba Core and Sphere (Legacy)

Learn about Adtriba Core. Adtriba Core is a legacy feature that we continue to support but no longer sell.

Adtriba Core (Legacy)

How to validate your tracking in Adtriba Core

How to do the final validation of your tracking using last click attribution

Basic Tracking Setup / Pixel Integration

Extended e-commerce tracking

Cross device support

Cross Domain switches on your website? Don't worry we got you covered - learn what to do if your website switches between domains.

Cross Domain Support

Custom Session Support

Integration of Google Analytics data in Adtriba Core

In this article you can learn how to integrate Adtriba in your page if you are using a Single page application on your website

How to deal with Single Page Applications

This article will help you to remain the functionality of the Adtriba tracking if you have a Consent Management in place

How to deal with Consent Management tools

Map your channels and work with your desired channel grouping

Adtriba's Channel Mapper

See how you can upload TV station and airing data using a CSV file.

Upload TV Data

How to make the Adtriba Conversion tracking work if you are using Shopify

Implement Adtriba's Conversion Tracking in Shopify

Read how to set up the necessary Funnel dimensions for your UMM modeling with social/display data

UMM Funnel dimensions setup

In this article you will find a compilation of the different schemes to be followed when sending data to Adtriba

Manual of schemas for sending data to Adtriba

Set up Adtriba Core

How to invite your colleagues and attach roles

User management and roles

Manage accounts and users

How does the automated spend mapping works?

Automated Spend Mapping

Split reports by new and returning customer types

True Consent Mode

In this article we'll explain how Adtriba's TV Tracking feature works

Adtriba's TV Tracking Feature

Learn everything about our multitouch attribution algorithm

Adtriba's Multi-Touch Attribution

How the channel mapping can affect your spend mapping

Channel vs. Spend Mapping

Learn something about Cross Device Tracking and how Adtriba approaches this challenge

Cross Device Tracking: Deterministic and Probabilistic Approaches

See why mobile App Attribution is essential for the success of your mobile ad campaigns.

Mobile App Attribution

In this article we'll explain how the UMM feature works and if you are the right candidate for it

Unified Marketing Measurement (UMM)

Learn everything about how you can measure the impact of the social/display views with UMM

How to use UMM to measure social / display views

This article explains how the Adtriba CLV attribution works

Adtriba's CLV Attribution

What to do when you need more granular funnel campaigns to match them to your Adtriba campaigns

Spend Mapper - Increase of Funnel-campaign granularity

Map your spend from funnel.io to your Adtriba campaigns

Spend Mapper

In this article we'll describe the most common questions around the cookie-based user tracking methodology

Customer Journeys - User Tracking

Tools and Features

Understand and use the Adtriba Tracking Report

Adtriba Tracking Report

Let's have a look on the core takeaways you can get from using the performance export

Performance Report - Core takeaways

Learn how to use the filters in the CJ Dashboard of Adtribas new platform

Customer Journey Report - FILTER

Adtribas Customer Journey reports helps you to understand how your most successful customer journeys look

Customer Journey Report v2.0

How to understand the Adtriba recommendation Report

Adtribas Insights Report

Get familiar with the new customer journey report of Adtriba's new reporting platform

Customer Journey Report

How to use Adtriba for your monitoring your campaign performance to plan ahead for your next campaign

Campaign Performance Reporting in Adtriba

Report & analyze

Integration of AppsFlyer & Adtriba

Learn about the Adtriba conversion export to Google Ads

Adtriba Conversion Upload in Google Ads

Integration of Adjust and Adtriba

How to activate the Adtriba destination within your Segment account

Segment

How to reintegrate or remove your Google Ads connection to Adtriba

Reconnecting your Google Ads account to Adtriba

How to connect your Google Ads account with Adtriba

Connect your Google Ads account with Adtriba

Hosted and Managed Data Exchange

How to enable the Facebook Conversion Upload for attributed conversions from Adtriba

Facebook Conversion Upload from Adtriba

How to import your UMM CSVs into Funnel

Step-by-step guide for setting up conversion action in Google Ads.

How to Set Up Adtriba Conversion Action in Google Ads

Integrations & Data exchange

A collection of frequently asked questions about our exports

FAQs - Adtriba Exports

Schema - Performance Report

Schema - Spend

Schema - Customer Journey

Schema - Google Ads Export

Schema - Google Ads Export Log

Schema - Tracking Pageviews

Schema - TV Airings

Schema - TV Pageviews

Schema - Tracking Conversions

Schema - Tracking Conversion IDs

Export timestamp & currency in Adtriba

Schema - Tracking Impressions

Schema - Tracking Events

In this article you can find all the information to get your data out of Adtriba

Adtribas Rawdata exports

Raw data & exports

Quick description of Adtriba's advantages compared to Google Analytics

Adtriba vs. Google Analytics

Here you can find the most frequently asked questions and usecases we would like to give you some answers

Adtriba Core FAQs

In this article you will get insights about the difference between rulebased and dynamic attribution models

Rulebased Attribution vs. Dynamic Attribution

In this flow chart you can see how Adtriba is mapping the upcoming traffic of your website.

Traffic Flow Chart

Hier findest du alle Dimensions, Metrics und Begriffe aus dem Adtriba Dashboard.

Glossar Adtriba Dashboard (Deutsch)

Learn how Adtriba is living up to dataprivacy regulations & restrictions

Dataprivacy

What is parallel tracking and why is it important for most tracking-solutions?

Parallel Tracking

If you ever wondered what cookies Adtriba uses for the tracking - this article gets you covered

Adtribas Cookies

Adjust your impression pixels to fulfill your publishers requirements regarding TCF 2.0.

TCF 2.0. Impression Pixel adjustment

This article will give you insights about what actions can be taken into consideration given the current development of Apple ITP

Apple ITP - Measures and Actions

What is an ITP and what can we do to reduce their impact on the tracking?

Impact of Intelligent Tracking Preventions on Adtriba

Get your Adtriba Pixel ready for TCF v2.0.

TCF v2.0 Onsite Pixel adjustment

Regulations and data privacy

This article describes different user roles in Adtriba Sphere.

User Roles

What requirements should I meet to use SPHERE?

Learn about Adtriba Sphere. Adtriba Sphere is a legacy feature that we continue to support but no longer sell.

Adtriba Sphere (Legacy)

Methodology - Baseline calculation

Methodology - Marginal CPA calculation / Saturation curves

Methodology - Recommended scenario vs. historic

Methodology - Recommended scenario building based on a custom media plan

Methodology

Connect your Ad Platforms in Funnel

How to provide your historic TV data in Funnel

Set up Adtriba Sphere Source Dimension

Set up Adtriba Sphere Country Dimension

Set up Adtriba Sphere Brand Dimension

Set up Adtriba Sphere Revenue (Metric)

Set up Adtriba Sphere Conversions (Metric)

Final data-health-check

Set Up Adtriba Sphere Organic Dimension

Set Up Adtriba Sphere Visits (Metric)

Set up Adtriba Sphere

Performance Report & Diagrams

Schema - Sphere performance Report

Get to know on how to ensure a high data quality in your Sphere reports

How to keep Sphere reliable

Optimized Scenario & Historic comparison

Media Planner set up in Adtriba

Top 10 - SPHERE Use-Cases

Understanding Sphere charts in Adtriba

Reporting and usage

What is the baseline?

Can I compare a Adtriba Sphere media plan which is looking into the future with a historic scenario?

What is CPA? Why is the marginal CPA always higher than the CPA of a source?

How does your product contribute to my marketing performance?

Where do you get the spend data from?

Can we include offline channels such as TV in SPHERE?

If the baseline is adwords brand, organic search, and direct, why do we still have those sources separately in the reporting?

Is it possible to create a custom channel mapping in SPHERE?

Even though a source has the highest CPA - why is it not recommended to decrease the spend on this source?

Why do conversions rise even though spend is lowered on a certain source?

Why do we expect conversions to go up for a specific source even though the budget remains the same?

FAQs

Adtriba Sphere Glossary

GLOSSARY

Create a custom design with text, images, and links

About

Blog

Product Updates

Terms & Conditions

Home

Funnel account

Release notes

Find answers and get help from Intercom Support and Community Experts

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