Adtriba Sphere (Legacy)
Learn about Adtriba Sphere. Adtriba Sphere is a legacy feature that we continue to support but no longer sell.
35 articles
User RolesThis article describes different user roles in Adtriba Sphere.
What requirements should I meet to use SPHERE?
Set up Adtriba Sphere
Set up Adtriba Sphere
Connect your Ad Platforms in Funnel
How to provide your historic TV data in Funnel
Set up Adtriba Sphere Source Dimension
Set up Adtriba Sphere Country Dimension
Set up Adtriba Sphere Brand Dimension
Set up Adtriba Sphere Revenue (Metric)
Set up Adtriba Sphere Conversions (Metric)
Final data-health-check
Set Up Adtriba Sphere Organic Dimension
Set Up Adtriba Sphere Visits (Metric)
Reporting and usage
Reporting and usage
Performance Report & Diagrams
Schema - Sphere performance Report
How to keep Sphere reliableGet to know on how to ensure a high data quality in your Sphere reports
Optimized Scenario & Historic comparison
Media Planner set up in Adtriba
Top 10 - SPHERE Use-Cases
Understanding Sphere charts in Adtriba
FAQs
FAQs
What is the baseline?
Can I compare a Adtriba Sphere media plan which is looking into the future with a historic scenario?
What is CPA? Why is the marginal CPA always higher than the CPA of a source?Adtriba Sphere FAQ
How does your product contribute to my marketing performance?
Where do you get the spend data from?
Can we include offline channels such as TV in SPHERE?
If the baseline is adwords brand, organic search, and direct, why do we still have those sources separately in the reporting?
Is it possible to create a custom channel mapping in SPHERE?
Even though a source has the highest CPA - why is it not recommended to decrease the spend on this source?
Why do conversions rise even though spend is lowered on a certain source?
Why do we expect conversions to go up for a specific source even though the budget remains the same?