Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
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This article explains how the recommended scenario compares to historic spend.
The response function maps baseline, seasonal, and media effects to the output KPI (conversions or revenue). An optimization algorithm can use this function. The algorithm allocates media investment on each day in the selected timeframe to optimize the sum of the outcome over the entire period. By default, an optimized scenario over the last 30 days is displayed.
Which target does the algorithm use to optimize?
The algorithm uses CPA (spend/conversions) as the target.
