Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
This report compares your historic spend with an optimized spend scenario across all sources.
The two boxes at the top show results across all sources for two spend scenarios:
On the left, you see results from your last 30 days of media spend history.
On the right, you see the optimized results you could have achieved if you had spent your historic budget based on the SPHERE recommended scenario.
In the screenshot above, you could have increased conversions without increasing budget if you had spent as SPHERE recommended. SPHERE would have spent your budget more efficiently than in the past.
This is an overview across all sources. The table at the bottom shows a more detailed comparison of spend and conversions.
The table shows source by source how you spent your budget in the last 30 days and how SPHERE would have recommended spending it. Use this table to rethink your budget allocation for the upcoming period. You can also verify that your historic budget allocation was close to optimal.