Measure

How to work with Funnel Measurement

52 articles

Collections

Digital Measurement15 articlesLearn how to get started with the Digital Measurement plan.

Triangulation basics5 articlesLearn about Funnel's triangulation in this section.

Multi-touch attribution in Funnel11 articlesLearn how Funnel implements MTA in the marketing measurement solution.

Triangulation dashboard6 articlesLearn how triangulation dashboard helps you visualize your measurement models.

Optimal Scenario Comparison6 articlesCompare current media performance with model-suggested improvements.

Media Planner1 articleLearn how to set up media plans in Funnel's Triangulation.

Incrementality5 articlesLearn how to use Funnel for incrementality testing.

Advanced Measurement3 articles