All CollectionsMeasureMulti-touch attribution in FunnelMulti-touch attribution in FunnelLearn how Funnel implements MTA in the marketing measurement solution.11 articlesIntroduction to multi-touch attribution (MTA)Learn about multi-touch attribution (MTA) in Funnel.Attribution modeling conceptsUnderstand the basics of attribution modeling.LSTM modeling in Funnel’s MTAUnderstand how Funnel uses LSTM in multi-touch attribution (MTA)Unified measurement and triangulationUnderstand how Funnel uses a unified measurement solution to get more accurate data.Setting up MTA with FunnelUnderstand the requirements to run MTA in Funnel.Model training and attribution processUnderstand how Funnel trains and the model for multi-touch attribution.Exporting MTA data to advertising platformsLearn how you can export the MTA data from Funnel to advertising platforms.Incorporating MTA in media planningUnderstand how you can incorporate MTA in media planning using Funnel.Best practices and known limitations of MTALearn some of the best practices to use MTA and understand how to work around its limitations.FAQs on multi-touch attribution (MTA)Here are some of the common FAQs on MTA.Funnel glossary: Multi-touch attribution (MTA)Understand what these terms related to multi-touch attribution (MTA) mean in Funnel.
