Multi-touch attribution in Funnel
Learn how Funnel implements MTA in the marketing measurement solution.
11 articles
- Introduction to multi-touch attribution (MTA)Learn about multi-touch attribution (MTA) in Funnel.
- Attribution modeling conceptsUnderstand the basics of attribution modeling.
- LSTM modeling in Funnel’s MTAUnderstand how Funnel uses LSTM in multi-touch attribution (MTA)
- Unified measurement and triangulationUnderstand how Funnel uses a unified measurement solution to get more accurate data.
- Setting up MTA with FunnelUnderstand the requirements to run MTA in Funnel.
- Model training and attribution processUnderstand how Funnel trains and the model for multi-touch attribution.
- Exporting MTA data to advertising platformsLearn how you can export the MTA data from Funnel to advertising platforms.
- Incorporating MTA in media planningUnderstand how you can incorporate MTA in media planning using Funnel.
- Best practices and known limitations of MTALearn some of the best practices to use MTA and understand how to work around its limitations.
- FAQs on multi-touch attribution (MTA)Here are some of the common FAQs on MTA.
- Funnel glossary: Multi-touch attribution (MTA)Understand what these terms related to multi-touch attribution (MTA) mean in Funnel.