All CollectionsMeasureMulti-touch attribution in FunnelMulti-touch attribution in FunnelLearn how Funnel implements MTA in the marketing measurement solution.11 articlesIntroduction to multi-touch attribution (MTA)Learn about multi-touch attribution (MTA) in Funnel.Attribution modeling conceptsUnderstand the basics of attribution modeling.MTA: LSTM modelingUnderstand how Funnel uses LSTM in multi-touch attribution (MTA).Unified measurement and triangulationUnderstand how Funnel uses a unified measurement solution to get more accurate data.MTA: Setup requirementsUnderstand the requirements to run MTA in Funnel.Model training and attribution processUnderstand how Funnel trains and the model for multi-touch attribution.MTA: Exports to advertising platformsLearn how to export MTA data from Funnel to advertising platforms.MTA: Media planningUnderstand how you can incorporate MTA in media planning using Funnel.MTA: Best practices and limitationsLearn the best practices for MTA and how to work around its limitations.MTA: Frequently asked questionsFind answers to common questions about multi-touch attribution.MTA: GlossaryUnderstand what these terms related to multi-touch attribution (MTA) mean in Funnel.
