The saturation curve shows how additional spend in a given channel affects conversions in the last 30 days. This view helps you:
Assess whether a channel has reached a point of diminishing returns
Identify opportunities to reallocate the budget toward channels with remaining headroom
By analysing the curve, you can determine whether continued investment will yield additional value or whether it is more efficient to reduce spending. You can also compare the saturation curve for two different channels.
