This section compares the optimal scenario with the reference period, rather than with current performance. It helps you evaluate expected improvements over a previous baseline.
Metric | Description |
Spend | Comparison between optimal and reference budgets. |
Conversion | Estimated conversion uplift. |
Revenue | Revenue trend from reference to optimal. |
Trend | Shows relative change in performance between the reference and optimal scenarios. |
For example, in the above image, the model predicts an 11.55% increase in conversions and a 10.86% increase in revenue, compared to the reference period.