Triangulation basics
Learn about Funnel's triangulation in this section.
Marketing mix modelingUnderstand marketing mix modelling and its limitations in this article.
Multi-touch attributionLearn about multi-touch attribution and its limitations in this article.
Incrementality testingUnderstand the incrementality testing and its limitations in this article.
Cost per actionUnderstand how cost per action (CPA) affects your marketing budget.
What is triangulation?Understand how Funnel uses the triangulation approach in measurement.
How do I activate GA4 event streaming to BigQuery in order to connect to Funnel Measurement?Prepare the event data for Multi-touch-attribution in Funnel Measurement