Adtriba Core (Legacy)
Learn about Adtriba Core. Adtriba Core is a legacy feature that we continue to support but no longer sell.
74 articles
Set up Adtriba Core
Set up Adtriba Core
- How to validate your tracking in Adtriba Core
- How to do the final validation of your tracking using last click attribution
- Basic Tracking Setup / Pixel Integration
- Extended e-commerce tracking
- Cross device support
- Cross Domain SupportCross Domain switches on your website? Don't worry we got you covered - learn what to do if your website switches between domains.
- Custom Session Support
- Integration of Google Analytics data in Adtriba Core
- How to deal with Single Page ApplicationsIn this article you can learn how to integrate Adtriba in your page if you are using a Single page application on your website
- How to deal with Consent Management toolsThis article will help you to remain the functionality of the Adtriba tracking if you have a Consent Management in place
- Adtriba's Channel MapperMap your channels and work with your desired channel grouping
- Upload TV DataSee how you can upload TV station and airing data using a CSV file.
- Implement Adtriba's Conversion Tracking in ShopifyHow to make the Adtriba Conversion tracking work if you are using Shopify
- UMM Funnel dimensions setupRead how to set up the necessary Funnel dimensions for your UMM modeling with social/display data
- Manual of schemas for sending data to AdtribaIn this article you will find a compilation of the different schemes to be followed when sending data to Adtriba
Tools and Features
Tools and Features
- Automated Spend MappingHow does the automated spend mapping works?
- Split reports by new and returning customer types
- True Consent Mode
- Adtriba's TV Tracking FeatureIn this article we'll explain how Adtriba's TV Tracking feature works
- Adtriba's Multi-Touch AttributionLearn everything about our multitouch attribution algorithm
- Channel vs. Spend MappingHow the channel mapping can affect your spend mapping
- Cross Device Tracking: Deterministic and Probabilistic ApproachesLearn something about Cross Device Tracking and how Adtriba approaches this challenge
- Mobile App AttributionSee why mobile App Attribution is essential for the success of your mobile ad campaigns.
- Unified Marketing Measurement (UMM)In this article we'll explain how the UMM feature works and if you are the right candidate for it
- How to use UMM to measure social / display viewsLearn everything about how you can measure the impact of the social/display views with UMM
- Adtriba's CLV AttributionThis article explains how the Adtriba CLV attribution works
- Spend Mapper - Increase of Funnel-campaign granularityWhat to do when you need more granular funnel campaigns to match them to your Adtriba campaigns
- Spend MapperMap your spend from funnel.io to your Adtriba campaigns
- Customer Journeys - User TrackingIn this article we'll describe the most common questions around the cookie-based user tracking methodology
Report & analyze
Report & analyze
- Adtriba Tracking ReportUnderstand and use the Adtriba Tracking Report
- Performance Report - Core takeawaysLet's have a look on the core takeaways you can get from using the performance export
- Customer Journey Report - FILTERLearn how to use the filters in the CJ Dashboard of Adtribas new platform
- Customer Journey Report v2.0Adtribas Customer Journey reports helps you to understand how your most successful customer journeys look
- Adtribas Insights ReportHow to understand the Adtriba recommendation Report
- Customer Journey ReportGet familiar with the new customer journey report of Adtriba's new reporting platform
- Campaign Performance Reporting in AdtribaHow to use Adtriba for your monitoring your campaign performance to plan ahead for your next campaign
Integrations & Data exchange
Integrations & Data exchange
- Integration of AppsFlyer & Adtriba
- Adtriba Conversion Upload in Google AdsLearn about the Adtriba conversion export to Google Ads
- Integration of Adjust and Adtriba
- SegmentHow to activate the Adtriba destination within your Segment account
- Reconnecting your Google Ads account to AdtribaHow to reintegrate or remove your Google Ads connection to Adtriba
- Connect your Google Ads account with AdtribaHow to connect your Google Ads account with Adtriba
- Hosted and Managed Data Exchange
- Facebook Conversion Upload from AdtribaHow to enable the Facebook Conversion Upload for attributed conversions from Adtriba
- How to import your UMM CSVs into Funnel
- How to Set Up Adtriba Conversion Action in Google AdsStep-by-step guide for setting up conversion action in Google Ads.
Raw data & exports
Raw data & exports
- FAQs - Adtriba ExportsA collection of frequently asked questions about our exports
- Schema - Performance Report
- Schema - Spend
- Schema - Customer Journey
- Schema - Google Ads Export
- Schema - Google Ads Export Log
- Schema - Tracking Pageviews
- Schema - TV Airings
- Schema - TV Pageviews
- Schema - Tracking Conversions
- Schema - Tracking Conversion IDs
- Export timestamp & currency in Adtriba
- Schema - Tracking Impressions
- Schema - Tracking Events
- Adtribas Rawdata exportsIn this article you can find all the information to get your data out of Adtriba
- Adtriba vs. Google AnalyticsQuick description of Adtriba's advantages compared to Google Analytics
- Adtriba Core FAQsHere you can find the most frequently asked questions and usecases we would like to give you some answers
- Rulebased Attribution vs. Dynamic AttributionIn this article you will get insights about the difference between rulebased and dynamic attribution models
- Traffic Flow ChartIn this flow chart you can see how Adtriba is mapping the upcoming traffic of your website.
- Glossar Adtriba Dashboard (Deutsch)Hier findest du alle Dimensions, Metrics und Begriffe aus dem Adtriba Dashboard.
Regulations and data privacy
Regulations and data privacy
- DataprivacyLearn how Adtriba is living up to dataprivacy regulations & restrictions
- Parallel TrackingWhat is parallel tracking and why is it important for most tracking-solutions?
- Adtribas CookiesIf you ever wondered what cookies Adtriba uses for the tracking - this article gets you covered
- TCF 2.0. Impression Pixel adjustmentAdjust your impression pixels to fulfill your publishers requirements regarding TCF 2.0.
- Apple ITP - Measures and ActionsThis article will give you insights about what actions can be taken into consideration given the current development of Apple ITP
- Impact of Intelligent Tracking Preventions on AdtribaWhat is an ITP and what can we do to reduce their impact on the tracking?
- TCF v2.0 Onsite Pixel adjustmentGet your Adtriba Pixel ready for TCF v2.0.