Adtriba Core (Legacy)
Learn about Adtriba Core. Adtriba Core is a legacy feature that we continue to support but no longer sell.
74 articles
Set up Adtriba Core
Set up Adtriba Core
How to validate your tracking in Adtriba Core
How to do the final validation of your tracking using last click attribution
Basic Tracking Setup / Pixel Integration
Extended e-commerce tracking
Cross device support
Cross Domain SupportCross Domain switches on your website? Don't worry we got you covered - learn what to do if your website switches between domains.
Custom Session Support
Integration of Google Analytics data in Adtriba Core
How to deal with Single Page ApplicationsIn this article you can learn how to integrate Adtriba in your page if you are using a Single page application on your website
How to deal with Consent Management toolsThis article will help you to remain the functionality of the Adtriba tracking if you have a Consent Management in place
Adtriba's Channel MapperMap your channels and work with your desired channel grouping
Upload TV DataSee how you can upload TV station and airing data using a CSV file.
Implement Adtriba's Conversion Tracking in ShopifyHow to make the Adtriba Conversion tracking work if you are using Shopify
UMM Funnel dimensions setupRead how to set up the necessary Funnel dimensions for your UMM modeling with social/display data
Manual of schemas for sending data to AdtribaIn this article you will find a compilation of the different schemes to be followed when sending data to Adtriba
Tools and Features
Tools and Features
Automated Spend MappingHow does the automated spend mapping works?
Split reports by new and returning customer types
True Consent Mode
Adtriba's TV Tracking FeatureIn this article we'll explain how Adtriba's TV Tracking feature works
Adtriba's Multi-Touch AttributionLearn everything about our multitouch attribution algorithm
Channel vs. Spend MappingHow the channel mapping can affect your spend mapping
Cross Device Tracking: Deterministic and Probabilistic ApproachesLearn something about Cross Device Tracking and how Adtriba approaches this challenge
Mobile App AttributionSee why mobile App Attribution is essential for the success of your mobile ad campaigns.
Unified Marketing Measurement (UMM)In this article we'll explain how the UMM feature works and if you are the right candidate for it
How to use UMM to measure social / display viewsLearn everything about how you can measure the impact of the social/display views with UMM
Adtriba's CLV AttributionThis article explains how the Adtriba CLV attribution works
Spend Mapper - Increase of Funnel-campaign granularityWhat to do when you need more granular funnel campaigns to match them to your Adtriba campaigns
Spend MapperMap your spend from funnel.io to your Adtriba campaigns
Customer Journeys - User TrackingIn this article we'll describe the most common questions around the cookie-based user tracking methodology
Report & analyze
Report & analyze
Adtriba Tracking ReportUnderstand and use the Adtriba Tracking Report
Performance Report - Core takeawaysLet's have a look on the core takeaways you can get from using the performance export
Customer Journey Report - FILTERLearn how to use the filters in the CJ Dashboard of Adtribas new platform
Customer Journey Report v2.0Adtribas Customer Journey reports helps you to understand how your most successful customer journeys look
Adtribas Insights ReportHow to understand the Adtriba recommendation Report
Customer Journey ReportGet familiar with the new customer journey report of Adtriba's new reporting platform
Campaign Performance Reporting in AdtribaHow to use Adtriba for your monitoring your campaign performance to plan ahead for your next campaign
Integrations & Data exchange
Integrations & Data exchange
Integration of AppsFlyer & Adtriba
Adtriba Conversion Upload in Google AdsLearn about the Adtriba conversion export to Google Ads
Integration of Adjust and Adtriba
SegmentHow to activate the Adtriba destination within your Segment account
Reconnecting your Google Ads account to AdtribaHow to reintegrate or remove your Google Ads connection to Adtriba
Connect your Google Ads account with AdtribaHow to connect your Google Ads account with Adtriba
Hosted and Managed Data Exchange
Facebook Conversion Upload from AdtribaHow to enable the Facebook Conversion Upload for attributed conversions from Adtriba
How to import your UMM CSVs into Funnel
How to Set Up Adtriba Conversion Action in Google AdsStep-by-step guide for setting up conversion action in Google Ads.
Raw data & exports
Raw data & exports
FAQs - Adtriba ExportsA collection of frequently asked questions about our exports
Schema - Performance Report
Schema - Spend
Schema - Customer Journey
Schema - Google Ads Export
Schema - Google Ads Export Log
Schema - Tracking Pageviews
Schema - TV Airings
Schema - TV Pageviews
Schema - Tracking Conversions
Schema - Tracking Conversion IDs
Export timestamp & currency in Adtriba
Schema - Tracking Impressions
Schema - Tracking Events
Adtribas Rawdata exportsIn this article you can find all the information to get your data out of Adtriba
Adtriba vs. Google AnalyticsQuick description of Adtriba's advantages compared to Google Analytics
Adtriba Core FAQsHere you can find the most frequently asked questions and usecases we would like to give you some answers
Rulebased Attribution vs. Dynamic AttributionIn this article you will get insights about the difference between rulebased and dynamic attribution models
Traffic Flow ChartIn this flow chart you can see how Adtriba is mapping the upcoming traffic of your website.
Glossar Adtriba Dashboard (Deutsch)Hier findest du alle Dimensions, Metrics und Begriffe aus dem Adtriba Dashboard.
Regulations and data privacy
Regulations and data privacy
DataprivacyLearn how Adtriba is living up to dataprivacy regulations & restrictions
Parallel TrackingWhat is parallel tracking and why is it important for most tracking-solutions?
Adtribas CookiesIf you ever wondered what cookies Adtriba uses for the tracking - this article gets you covered
TCF 2.0. Impression Pixel adjustmentAdjust your impression pixels to fulfill your publishers requirements regarding TCF 2.0.
Apple ITP - Measures and ActionsThis article will give you insights about what actions can be taken into consideration given the current development of Apple ITP
Impact of Intelligent Tracking Preventions on AdtribaWhat is an ITP and what can we do to reduce their impact on the tracking?
TCF v2.0 Onsite Pixel adjustmentGet your Adtriba Pixel ready for TCF v2.0.