Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Connect your Google Ads account to Adtriba to import cost data and map click identifiers to campaigns.
In most cases, Adtriba uses Funnel to connect to data sources for costs and impressions. Google Ads is one supported data source. The Google Ads connection is required to:
Import costs from Google Ads and assign them to the correct campaigns.
Map Google Click Identifier (gclid) values to campaign names.
Note: If Adtriba receives a gclid that does not match any connected Google Ads account, the touchpoint is assigned to Direct. Connect all Google Ads accounts that send traffic to your site.
How to connect your ads accounts with Adtriba
Log in to the Adtriba interface.
Go to Integrations in the dashboard and click the Google Ads logo.
Follow the Google login flow. Use an email address that is not tied to one person and will not be deactivated when an employee leaves. If you leave the company and the ads account must be reconnected, contact Funnel support.
Select the required Google Ads accounts and subaccounts from the list.
Even if you have access to several accounts through a manager account (MCC), select only the accounts required for Adtriba tracking.
Important notes:
During integration, a tab similar to this one may appear:
A prompt asks whether you trust Adtriba. Click the blue checkbox.