Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
What is Adtriba Conversion Export for Google Ads?
A standardized, fully automated export sends Adtriba conversions to Google Ads. You can use Adtriba conversions in Google Ads or Google Search Ads 360. This feature lets you enhance reporting or use Smart Bidding strategies without switching between multiple platforms.
How can you use Adtriba conversions in Google Ads?
You can use Adtriba conversions in Google Ads for the following:
Analysis of Google Ads measures down to the keyword level
Reporting in the actual media tool
Application of Adtriba Conversions in Smart Bidding
Campaign Experiments in Google Search Ads 360
The export process
The export process uses the Google Click ID. Adtriba records this ID when a user accesses your website through a Google Ads advertisement and stores it for every touchpoint.
Using the dynamic attribution model, Adtriba assigns a value to each touchpoint and pairs it with the Google Click ID in a daily export to Google Ads. Google matches this value and Google Click ID with existing Google Click ID information.
Advantages of Adtriba conversions for ad control
When a user clicks an ad, Google collects information and stores it under a Google Click ID. Google uses this information with Adtriba conversions to control ads.
Google combines this information with Adtriba conversion data to control how and where ads are shown. Instead of using only a single Google Ads rating, Adtriba conversions give Google a more complete picture of ad performance across all channels. You can use this view to adjust budgets, choose keywords, and manage campaigns to meet your goals.
Set up Adtriba Conversion Export
To set up Adtriba Conversion Export, create a conversion action labeled Adtriba Conversions in Google Ads. After you set up this action, Adtriba can start the export after you approve it.
Follow our step-by-step guide to create a conversion action.
Important considerations
Google accepts conversion data only if it is not older than 90 days. If you have a robust Customer Lifetime Value (CLV) calculation and a longer lookback window, you may hit this time restriction.