Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Adtriba includes an automated spend mapping feature.
What is auto mapping and why is it needed?
Campaign names often differ between ad platforms and tracking parameters in Adtriba. In many cases, Adtriba cannot determine where costs from ad platform campaign A should map in Adtriba campaigns.
Previously, you had to manually match campaign pairs. Auto mapping finds those pairs automatically. It compares campaign names, ad platform names, and country identifiers to match cost campaigns.
On what basis does auto mapping work?
The campaign name is exactly the same and there is only one match on both sides.
The campaign name is exactly the same and the connection or project names are similar. Example:
Funnel:
campaign: Summer Sale 2021
data source (connection name): Brand DE GoogleAds
Adtriba:
campaign: summer sale 2021
multiple projects: Brand DE, MyBrand Global
The Adtriba campaign with project Brand DE is auto-mapped because it is more similar to Brand DE GoogleAds than MyBrand Global.
How to improve auto mapping
Use country prefixes in campaign names, for example
DE_summer2019_brand.Use the same campaign names across ad platforms and tracking parameters.