Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Provide your historic TV spend and reach to get reliable SPHERE results.
We recommend at least 2 years of TV history in funnel.io for SPHERE.
Make historic data available in funnel.io
Set up a Google spreadsheet and connect it to funnel.io. Use the following columns and format:
date (YYYY-MM-DD)
spend (number) 3948500
reach (number) 4854738
Note:
If the data is not in the format above, we cannot model it in SPHERE.
Name the spreadsheet with the country, brand, and date range covered.
For example, to set up historic TV data for brand 'mybrand' and country 'DE' from 1 December 2019 to 1 April 2021, name the spreadsheet:
TV_historic_DE_mybrand_20210401-20191201
This naming convention lets you map TV data to the required Funnel dimensions:
Adtriba UMM Brand and
Adtriba UMM Country.
Both dimensions are needed to differentiate between brands and countries in SPHERE.