Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Download the template to create and upload your TV data.
File format
The file can include the following columns.
AIRING_DATETIME (mandatory)
CHANNEL_NAME (mandatory)
SPOT_LENGTH (optional)
PROGRAM_BEFORE (optional)
PROGRAM_AFTER (optional)
TANDEM_TYPE (optional)
GENRE_BEFORE (optional)
GENRE_AFTER (optional)
MOTIF (optional)
TIMESLOT (optional)
SPEND (optional)*
REACH (optional)
*mandatory if the TV file will also be used for Adtriba Sphere
File type
The TV Data Uploader accepts only CSV files. UTF-8 encoding is required.
Column delimiter
Use one of these delimiters:
,
;
TAB (\t)
Column description
Airing_datetime
Define the timestamp in ISO 8601YYYY-MM-DD hh:mm:ss format, for example 2018-01-31 20:34:20.
Value required: yes
Station
Name of the TV station.
Value required: yes
Spot_length
Length of the TV spot in seconds.
Value required: no. Optional. Leave empty if data is not available.
Program_before
Program shown before the TV spot aired.
Value required: no. Optional. Leave empty if data is not available.
Program_after
Program shown after the TV spot aired.
Value required: no. Optional. Leave empty if data is not available.
Tandem_type
Value required: no. Optional. Leave empty if data is not available.
Genre_before
Genre of the program shown before the TV spot aired.
Value required: no. Optional. Leave empty if data is not available.
Genre_after
Genre of the program shown after the TV spot aired.
Value required: no. Optional. Leave empty if data is not available.
Motif
Variant or motif of the TV spot.
Value required: no. Optional. Leave empty if data is not available.
Timeslot
Timeslot of the TV spot.
Value required: no. Optional. Leave empty if data is not available.
Spend
Spend or budget for the TV spot. Use a dot between the integer and decimal parts of spend values.
Value required: no. Optional. Leave empty if data is not available.
Create the file
Enclose columns with double quotes if the delimiter appears in a column value. Example in the PROGRAM_BEFORE column: "The Good, The Bad and The Ugly".