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How to request App Store Connect data in Funnel
How to request App Store Connect data in Funnel

Leverage your App Store Connect data in Funnel via Custom Connectors.

Kelsey Maynard avatar
Written by Kelsey Maynard
Updated over a week ago

If your use case requires this data in Funnel, you can request it as a Custom Connector.

Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.

Summary Sales Report

  • Provider: Service provider in your reports (typically Apple).

  • Provider Country: Service provider country code (typically U.S.).

  • SKU: Product identifier provided by you during app setup.

  • Developer: Provider name provided by you during the initial account setup.

  • Name: App name provided by you during app setup.

  • Version: Version number provided by you during app setup.

  • Product Type Identifier: Defines the type of transaction (for example, initial download or update). Learn about product type identifiers.

  • Units: Aggregated number of units. Negative values indicate refunds, or CMB credits for previously purchased apps when the CMB column shows "CMB-C". A value of 0 may indicate a partial refund.

  • Developer Proceeds (per unit): Amount you receive per unit. This is the customer price minus applicable taxes and Apple’s commission, per Schedule 2 of your Paid Applications Agreement.

  • Begin Date: Start date of report.

  • End Date: End date of report.

  • Customer Currency: Three-character ISO code indicating the customer’s currency.

  • Country Code: Two-character ISO country code indicating the App Store country or region through which the purchase was made.

  • Currency of Proceeds: The currency in which the customer is paid.

  • Apple Identifier: Your app's Apple ID.

  • Customer Price: The price per unit billed to the customer, which you set for your app or in-app purchase in App Store Connect. *The customer price is inclusive of any applicable taxes we collect and remit per Schedule 2 of the Paid Applications Agreement. Negative values indicate refunds or CMB credits for previously purchased apps when the CMB column shows "CMB-C’".

  • Promo Code: If the transaction was part of a promotion, this field will contain a value. This field is empty for all non-promotional items.

  • Parent Identifier: SKU of the app associated with the in-app purchase.

  • Subscription: Defines whether an auto-renewable subscription is new or a renewal. When a previous subscriber resubscribes, it's classified as a renewal.

  • Period: Defines the duration of an auto-renewable subscription purchase: 7 days, 1 month, 2 months, 3 months, 6 months, and 1 year.

  • Category: Indicates the primary category of the app, such as Games.

  • CMB: If the transaction completes an app bundle, this field will contain a value of “CMB.” App credits for completed bundles will show a value of “CMB-C.” Otherwise this field is blank.

  • Supported Platforms: List of platforms that your app supports: iOS, tvOS, iOS and tvOS, or macOS.

  • Device: Type of device used for purchase or redownload: iPhone, iPad, Apple TV, iPod touch, or Desktop.

  • Preserved Pricing: For Renew events, if the price is preserved then this field equals “Yes”. Otherwise, it’s blank.

  • Proceeds Reason: If a subscription is active for more than a year, you receive 85% of the customer price (minus applicable taxes) and this field equals “Rate After One Year”. Otherwise, you receive 70% and the field is blank.

  • Client: Indicates where the purchase happened: App Store for iMessage, News, or blank.

  • Order Type: For introductory or subscription offers, displays the type of transaction: Pay Up Front or Pay As You Go. For pre-orders, indicates whether a purchase originated from a pre-order. For promotional offers, displays the order ID. For offer codes, displays the offer code reference name you entered in App Store Connect when setting up the subscription offer.

How to Request this Custom Connector

To request App Store Connect data, submit a Custom Connector Request (see link here for instructions).

If you are interested in App Store Connect data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.

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