If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Accounts Report Fields
Account ID – A unique identifier assigned to an account within WhatConverts.
Account Name – The name associated with the account.
Date Created – The date the account was created in the system.
Leads Report Fields
Core Fields:
Account ID – The unique identifier for the account linked to the lead.
Profile ID – A unique identifier assigned to a profile.
Profile – The profile associated with the lead, typically representing different tracking setups.
GCLID – Google Click ID, used to track leads generated from Google Ads.
Lead ID – A unique identifier for each lead captured in the system.
Lead Type – The type of lead, such as form submission, phone call, or chat.
Quotable – Indicates if the lead is quotable or can be used for further sales processes.
Account – The account linked to the lead.
Notes – Any additional comments or internal notes about the lead.
Spotted Keywords – Keywords detected in the lead’s interactions that may indicate intent.
Call Status – The current status of a call-based lead (e.g., answered, missed).
Caller Name – The name of the caller if available.
Lead Status – The classification of the lead (e.g., new, qualified, lost).
Date Created – The date the lead was first recorded.
Lead State – The current state of the lead in the sales funnel.
Spam – Indicates if the lead was marked as spam.
Duplicate – Identifies if the lead is a duplicate entry.
Lead Source – The origin of the lead, such as organic search, paid ads, or direct visit.
Lead Medium – The type of channel that generated the lead (e.g., CPC, referral, email).
Lead Campaign – The specific campaign responsible for generating the lead.
Lead Content – The content variation or ad copy that contributed to the lead.
Lead Keyword – The keyword that triggered the lead acquisition.
IP Address – The IP address of the lead source.
Contact Name – The name of the person submitting the lead.
Contact Company Name – The company associated with the lead.
Contact Email Address – The email address of the lead contact.
Contact Phone Number – The phone number of the lead contact.
Email Address – The primary email associated with the lead.
Phone Number – The primary phone number associated with the lead.
User ID – A unique identifier for the user interacting with the site.
Google Analytics Client ID – The unique identifier assigned to a user by Google Analytics.
Lead URL – The URL where the lead was captured.
Landing URL – The page the lead first visited on the website.
Operating System – The operating system used by the lead’s device.
Browser – The web browser used by the lead.
Device Type – The type of device used (e.g., desktop, mobile, tablet).
Device Make – The manufacturer of the device (e.g., Apple, Samsung).
Phone Name – The specific phone model used (if applicable).
Tracking Number – The dynamic phone number assigned for tracking purposes.
Destination Number – The business phone number that received the call.
Caller Number – The phone number of the lead making the call.
Call Duration – The total duration of the call in minutes.
Call Duration Seconds – The total duration of the call in seconds.
Caller City – The city from which the call originated.
Caller ZIP – The ZIP code of the caller.
Caller State – The state from which the caller is calling.
Caller Country – The country from which the call was made.
Answer Status – Indicates if the call was answered, missed, or went to voicemail.
Call Status – The current status of the call in the system.
Line Type – The type of phone line used (e.g., mobile, landline).
Recording – A link to the recorded call (if enabled).
Play Recording – A button or link to play the call recording.
Call Transcription – A text-based transcript of the recorded call (if available).
Sender Name – The name of the email sender for email-based leads.
Email Subject – The subject line of the email received from the lead.
Email Message – The full message received from the lead via email.
Customer Journey – A detailed view of the customer’s interactions before converting.
Lead Score – A numerical score assigned to the lead based on engagement and quality.
Quote Value – The estimated value of a quote given to the lead.
Sales Value – The total sales revenue attributed to the lead.
Additional Fields:
These are custom fields that businesses may use to track specific information:
Email – The email address submitted by the lead.
First Name – The first name of the lead.
Last Name – The last name of the lead.
Glass – A custom field, possibly related to a product category.
Message – A message left by the lead.
Phone – The phone number provided by the lead.
ZIP / Postal Code – The postal code of the lead.
Menu – A custom field, possibly related to product/service selection.
Doors – A custom field, possibly indicating a lead's interest in doors.
Showers & Baths – A custom field, possibly tracking leads for showers and baths.
Mapped Fields:
These are fields that can be mapped from external data sources or CRM systems:
Sales Person – The salesperson assigned to the lead.
Fleet No. – A unique identifier for fleet-related services.
Company Name – The name of the company associated with the lead.
Contact Name – The name of the contact person in the company.
Email – The email address of the lead contact.
Phone Number – The phone number of the lead contact.
Sale Status – The current status of the sale (e.g., pending, closed, lost).
How to Request this Custom Connector
To request What Converts data, submit a Custom Connector Request (see link here for instructions).
If you are interested in What Converts data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.