Lead Date – The date and time when the lead was created or submitted into the Aimbase system.

Lead Date – Specifically refers to the timestamp associated with the lead's entry, indicating when the prospect's information was captured.

Sent Date – The date and time when the lead notification was dispatched to the assigned dealer or sales representative.

Viewed Date – The date and time when the lead was accessed or opened by the dealer or recipient, confirming receipt and review.

Lead ID – A unique identifier assigned to each lead within Aimbase for tracking and reference purposes.

Status Code – Indicates the current status of the lead, such as new, contacted, in progress, or closed.

Source Code – Represents the origin or channel through which the lead was generated, such as Organic, Email, or Facebook. This corresponds to the UTM parameter utm_source if tracking parameters are used.

Type Code – Specifies the nature of the lead's request, detailing the information or action the prospect is seeking, such as Brochure Request or Contact Dealer.

Category Code – Denotes the platform or medium where the lead was captured, for example, the brand's website, an iPad at an event, or a third-party source.

Campaign Code – Identifies the specific marketing campaign associated with the lead, aiding in tracking the effectiveness of various campaigns.

Prospect ID – A unique identifier assigned to the prospect within the system, linking the lead to the individual's profile.

Prospect Postal Code – The postal code of the prospect's address, providing geographic context for the lead.

External ID – An identifier used to match or reference the lead in external systems or databases.

Lead UID – A universally unique identifier for the lead, ensuring distinct identification across different platforms and systems.

Dealer ID – The unique identifier of the dealer to whom the lead has been assigned.

Product ID – The unique identifier of the product that the prospect has shown interest in.

Medium – Corresponds to the UTM parameter utm_medium, indicating how the prospect arrived at the website, such as through social media, email, or cost-per-click advertising.

Term – Relates to the UTM parameter utm_term, capturing specific keywords or terms associated with the lead's origin, often used in paid search campaigns.

Prospect Interest ID – Identifies the specific product or service the prospect is interested in, linking the lead to particular offerings.

Prospect Is Active – Indicates whether the prospect is currently engaged or active within the system.

Staging Lead ID – An identifier for leads that are in a preliminary stage before being fully processed or assigned.

Dealer Match Type – Specifies the criteria used to assign the lead to a dealer, such as proximity or product specialization.

Is Qualified – Denotes whether the lead has met predefined criteria to be considered a qualified sales prospect.

Follow Up Status Code – Represents the current status of follow-up actions taken on the lead, tracking progress in the sales process.

Purchase Status Code – Indicates the lead's position in the purchasing journey, such as considering, purchased, or not interested.

Condition Code – Identifies the condition of the product the lead is interested in, such as new, used, or showroom model.

Customs Enrollment Source – Specifies any custom-defined sources related to the lead's origin or enrollment.

Customs Preferred Contact Method – Indicates the prospect's preferred method of communication, such as email, phone, or text message.

Customs VIN – Captures the Vehicle Identification Number (VIN) if provided, relevant for automotive-related leads.

Product Name – The name of the product that the prospect is interested in.

Product Category Name – The category or classification of the product, aiding in organizing and tracking leads by product type.

Score – A numerical value assigned to the lead, representing the prospect's likelihood to convert based on predefined scoring criteria.

Dealer Distance – The distance between the prospect's location and the assigned dealer, often used in lead assignment and analysis.

Integration ID: A unique identifier assigned to each integration setup between Aimbase and a dealer's system.

Dealer ID: The unique identifier of the dealer involved in the integration.

Dealer Integration Type ID: Specifies the type of integration established with the dealer, such as CRM, inventory feeds, or lead management systems.

Is Active: Indicates whether the integration is currently active (true) or inactive (false).

Created Date: The date and time when the integration record was initially created in Aimbase.

Updated Date: The most recent date and time when the integration record was modified or updated.

Create Account ID: The identifier of the user account that created the integration record.

Update Account ID: The identifier of the user account that last updated the integration record.

Active Date: The date when the integration became active and operational.

Is Receiving Disposition: Indicates whether the integration is configured to receive disposition data from the dealer, such as lead statuses or sales updates (true or false).

Disposition Date: The most recent date when disposition data was received from the dealer through the integration.

Dealer Name: The official name of the dealership, as it appears on contracts or public listings. If the dealer operates under a "Doing Business As" (DBA) name, ensure this field reflects a customer-friendly version suitable for public display.

Dealer Type ID: Identifier representing the classification of the dealer, such as "Standard Dealer" or "Corporate Location." The "Default" type is used to associate leads or prospects when no specific dealer meets the assignment criteria.

Manufacturer ID: A unique identifier assigned to the manufacturer associated with the dealer.

Mfg Dealer Number: The manufacturer's designated identifier for the dealer, which may include alphanumeric characters. This number is often derived from dealer contracts and is essential for internal tracking and reference.

Mfg Dealer Sub Number: An identifier used to distinguish sub-locations within a dealer group that share the same primary dealer number. This is particularly useful for managing multiple locations under a single ownership or brand umbrella.

Dealer Number: A unique number assigned to the dealer within the Aimbase system for internal tracking and association purposes.

Contact: The name of the primary contact person at the dealership. This field serves as a reference and may be displayed in customer-facing platforms, such as dealer locators or emails.

Contact Preference ID: Identifier indicating the preferred method of communication for the primary contact, such as email, phone, or fax.

Email: The primary email address for the dealership. This address is used for official communications and may be displayed on public platforms.

Email CC: Additional email addresses designated to receive copies of communications sent to the primary dealership email.

Website URL: The official website address of the dealership, providing customers with more information about services, inventory, and contact details.

Address 1: The primary physical street address of the dealership. This must be a tangible location and not a P.O. Box, as it's used to calculate latitude and longitude for lead routing and dealer locator functionalities.

Address 2: Secondary address information, such as suite or unit number. P.O. Boxes, if applicable, should be entered here to ensure accurate geolocation services.

City: The city where the dealership is physically located.

Postal Code: The ZIP or postal code for the dealership's location. Accurate postal codes are crucial for geolocation and lead assignment processes.

County: The county in which the dealership resides.

Country: The country where the dealership is based.

Country Code: The standardized code representing the country, typically in ISO format.

Is Active: A status indicator showing whether the dealership is currently active within the Aimbase system. An inactive status may affect lead assignments and visibility in dealer locators.

Create Date: The date when the dealership record was initially created in the Aimbase system.

Update Date: The most recent date when the dealership's information was modified or updated.

Is Active: Indicates whether the registration record is currently active (true) or inactive (false).

Is Used: Specifies whether the registered product has been used (true) or remains unused (false).

Manufacturer Code: A unique identifier assigned to the manufacturer associated with the registered product.

Manufacturer Name: The official name of the manufacturer of the registered product.

Registration Source Code: Denotes the origin or channel through which the registration was submitted, such as online, dealership, or event.

Registration Type Code: Specifies the category or nature of the registration, such as new purchase, warranty, or service registration.

Dealer Number: A unique identifier assigned to the dealer who facilitated the product sale or registration.

Dealer Location: Specifies the physical location or branch of the dealer associated with the registration.

Dealer Name: The official name of the dealership involved in the product sale or registration.

Dealer Contact: The primary contact person at the dealership responsible for the registration.

Dealer Email: The email address of the dealership or the primary contact person.

Dealer Address 1: The primary street address of the dealership.

Dealer Address 2: Additional address information for the dealership, such as suite or unit number.

Dealer City: The city where the dealership is located.

Dealer State: The state or province where the dealership operates.

Dealer Postal Code: The ZIP or postal code of the dealership's location.

Dealer Country Code: The standardized two-letter country code representing the dealership's country.

Dealer Phone: The primary phone number for the dealership.

Dealer Fax: The fax number for the dealership, if available.

Dealer Toll Free: The toll-free phone number for the dealership, if available.

Product Code: A unique identifier or model code assigned to the registered product by the manufacturer.

Product Model Year: The year associated with the product's model, indicating its version or release year.

Product Model Name: The official name or designation of the product model.

Product Plant Code: An identifier representing the manufacturing plant where the product was produced.

Product Brand Code: A code representing the brand under which the product is marketed.

Product Category: The classification or type of product, such as RV, boat, or motorcycle.

Product Segment: A sub-classification within the product category, detailing the specific market segment or niche.

Owner First Name: The first name of the individual who purchased or owns the registered product.

Owner Last Name: The last name of the product owner.

Owner Title: The title or salutation of the owner, such as Mr., Ms., Dr., etc.

Owner Address 1: The primary street address of the product owner.

Owner Address 2: Additional address information for the owner, such as apartment or suite number.

Owner City: The city where the owner resides.

Owner State: The state or province of the owner's residence.

Owner Postal Code: The ZIP or postal code of the owner's address.

Owner Company Name: The name of the company or organization the owner is affiliated with, if applicable.

Owner Company Title: The owner's position or title within their company or organization.

Owner Home Phone: The owner's residential phone number.

Owner Mobile Phone: The owner's mobile or cell phone number.

Owner Work Phone: The owner's business or work phone number.

Owner Fax: The fax number associated with the owner, if available.

Owner Email: The email address of the product owner.

Owner Language Code: A code representing the owner's preferred language for communication, typically following ISO 639-1 standards (e.g., "EN" for English, "FR" for French).

Owner Email Refused: Indicates whether the owner has opted out of email communications (true if opted out, false otherwise).

Owner Mail Refused: Indicates whether the owner has opted out of postal mail communications.

Owner Phone Refused: Indicates whether the owner has opted out of phone call communications.

Create Date: The date and time when the registration record was initially created in the Aimbase system.

Create Date (formatted as date): The creation date of the registration record, presented in a standard date format (e.g., YYYY-MM-DD).

Delivery Date: The date when the product was delivered to the owner.