If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Custom Report
Dimensions:
Date: The specific date when the data was recorded.
Creative Name: The name assigned to the creative asset used in the ad.
Ad Format: The format of the advertisement (e.g., audio, video, display).
Ad ID: A unique identifier for the advertisement.
Advertiser ID: A unique identifier for the advertiser.
Advertiser Name: The name of the advertiser.
Audio Pixel Action: The specific action tracked by an audio pixel (e.g., play, pause).
Behavioural Audience (Insights): The behavioral audience segment derived from user insights.
Behavioural Audience (Targeted): The behavioral audience segment targeted by the campaign.
Campaign ID: A unique identifier for the campaign.
Campaign Name: The name of the campaign.
Content Language: The language of the content where the ad was placed.
Device Type: The type of device on which the ad was viewed (e.g., mobile, desktop).
Genre (Insights): The genre of content, based on user insights, where the ad was placed.
Genre (Targeted): The genre of content targeted by the campaign.
Geo - DMA: Designated Market Area; a region where the ad was served.
Geo - City: The city where the ad was served.
Geo - Country: The country where the ad was served.
Geo - Postal Codes: The postal code area where the ad was served.
Geo - Region: The region (e.g., state or province) where the ad was served.
Geo - Sub-Region: A more specific area within a region where the ad was served.
Order: The order associated with the ad placement.
Player Name: The name of the media player where the ad was played.
Podcast - Show Name (Insights): The name of the podcast show, based on user insights, where the ad was placed.
Order ID: A unique identifier for the order.
Publisher Name: The name of the publisher hosting the ad.
Publisher ID: A unique identifier for the publisher.
Marketplace Publishers: Publishers participating in the marketplace where the ad was placed.
Publisher Type: The category or type of publisher (e.g., music streaming service, podcast network).
Sonar - Age (Insights): The age group of the audience, based on user insights.
Sonar - Age (Targeted): The age group targeted by the campaign.
Sonar - Gender (Insights): The gender of the audience, based on user insights.
Sonar - Gender (Targeted): The gender targeted by the campaign.
Metrics:
Audio Impressions: The number of times an audio ad was played.
Companion Banner Impressions: The number of times a companion banner was displayed alongside an ad.
Display Impressions: The number of times a display ad was shown.
Second Screen Impressions: The number of times an ad was displayed on a secondary screen.
Total Impressions: The total number of times any ad was displayed.
Second Screen Clicks: The number of clicks received on ads displayed on a secondary screen.
Interactions – ShakeMe Ads: The number of interactions with ShakeMe ads, which encourage user engagement through device motion.
Listen-Through Conversions: The number of conversions resulting from users listening through an entire ad.
View-Through Conversions: The number of conversions resulting from users viewing an ad.
Order Objective: The primary goal or objective set for the order (e.g., brand awareness, lead generation).
Reach Audio Unique Users: The number of unique users who heard the audio ad.
Total Reach - Unique Users: The total number of unique users reached by the ad campaign across all formats.
Total Spend: The total amount of money spent on the ad campaign.
Total Data Spend: The portion of the total spend allocated to data usage or acquisition.
Total Media Spend: The portion of the total spend allocated to media placements.
Total Billable Spend: The total amount billed for the ad campaign.
Second Screen Spend: The amount spent on ads displayed on secondary screens.
Click-Through Conversions: The number of conversions resulting from users clicking on an ad.
Total Conversions: The total number of successful actions (e.g., purchases, sign-ups, downloads) attributed to the ad campaign across all tracking methods.
How to Request this Custom Connector
To request AdsWizz data, submit a Custom Connector Request (see link here for instructions).
If you are interested in AdsWizz data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.