If your use case requires this data in Funnel, submit a data request.
Note: Custom connectors and data requests are available only in Business and Enterprise plans. See our Pricing page for more details.
Dimensions
Banner: The specific advertisement creative used in the campaign.
Campaign: The unique identifier for the advertising campaign.
Campaign Name: The designated name of the advertising campaign.
Country: The geographic location where the advertisement was displayed.
Currency: The monetary unit used for financial metrics, set in the source definition form.
Date: The specific day the data corresponds to, with all data returned at a daily granularity.
Landing: The destination URL or page where users are directed after clicking the advertisement.
Placement: The specific location or position where the advertisement appears on a publisher's site.
Metrics
Clicks: The total number of times users have clicked on the advertisement.
Conversions: The number of desired actions (e.g., purchases, sign-ups) completed by users after interacting with the ad.
CPM (Cost Per Mille): The cost incurred per 1,000 ad impressions, expressed in the specified currency.
CTR (Click-Through Rate): The ratio of clicks to impressions, indicating the percentage of users who clicked on the ad.
I2C (Impression to Click Ratio): The ratio of impressions to clicks, showing how many impressions are needed to generate a single click.
Impressions: The total number of times the advertisement was displayed to users.
Spent: The total amount of money spent on the campaign, expressed in the specified currency.
How to request this custom connector
To request Adsterra data and other data that has not been covered here, submit a data request.